Let’s make no mistake about this; I’m predicting Tom Emmer is going to win this fall’s gubernatorial race. It’s going to be tight – 3-4 points, very likely less – but he’s going to win. On the chance – heaven forefend – that he doesn’t? In the wake of Jesse Ventura and Al Franken, Minnesota will have proven itself a fundamentally un-serious people for all time to come.
But I have more faith in the people of this state than that.
Still, there’ve been some of my fellow Republicans – that is to say, Republicans, as opposed to conservatives – cracking under the pressure of the campaign. I’ve talked with a few otherwise-stalwart GOPers who aren’t sure that Emmer can pull this off.
I am sure he can and will. But let’s break it down.
Here’s how Emmer wins this election:
Endure: Dayton’s family and cronies have subjected Emmer to the most expensive, slimy smear campaign in the history of Minnesota politics. And yet, according to the latest MPR/Humphrey Institute poll, Emmer is tied, inside a fairly generous margin of error, and plenty of undecideds in a year with a huge tailwind for the right conservative candidates. He’s stood up to it well, taking a consistent high road – knowing, I suspect, that behind all the slime, Dayton’s really got nothing.
It’s gotta be hard, sitting and acting like a punching bag for a bunch of dirtballs like “Alliance for a Better Minnesota”. But eventually even bags of slime empty out. And while the people of Minnesota have long shown a capacity for electing the shamefully bizarre – Ventura, Franken, even Perpich – these mood of the voter is not as dissipate as it was in 1998, and there’s no way Franken would have won without the Democrat tide in 2008. All that remains, then, is to fill in the vacuum.
With what?
Be Tom Emmer: I’ve been saying it for three months now; when people meet Mark Dayton, they walk away feeling…weird. On the other hand, when people meet Tom Emmer, even opponents get won over by the guy; if not by his policies, then by his energy and personality and regular-schnook bonhomie.
More importantly – much much more importantly? When I first encountered Emmer the Candidate about a year ago, in a couple of radio interviews I did with him as both a host and a panelist, I noticed he has a gift that is exceedingly rare among partisans on the right or left; the ability to address a room full of people who don’t start out agreeing with him, and getting them to at least consider what he was to say. It’s the same gift Ronald Reagan had; the ability to move people from “the center” over to him.
And it shows; in the gubernatorial debates I’ve seen, Emmer has mopped the floor with Dayton and Horner; Dayton comes across as a mumbling, skittery, dissipated professor; Horner, a PR flak who forgot his talking point sheet and is going from a very short list of lines he remembers.
Which is why I suspect you won’t see all that much media coverage of this year’s debates; Emmer, in person, is a dynamo. The more people know and see that, the better he does.
The Plan: The left has dusted off an old chanting point. Last June, they were demanding to see the specifics of Emmer’s plan. They’ve been doing their best to frame a plan whose details they know very little as yet about. The chanting points, on the blogs, Twitter and the Strib, are growing increasingly desperate; “Where is it? Since we haven’t seen it, it must not exist! It’s probably just tax cuts! That did SO well so far, didn’ t it?”
The pace of the framing is picking up because the DFL knows it’s out there. And, with the likes of Annette Meeks and the rest of Emmer’s policy crew working on it, it’s gonna be a doozy.
What’s in it? I dunno. I’m not on the campaign. Never have been. Oh, I can speculate – indeed, next week, I will. In great depth.
But everyone from Emmer and Meeks on down to lil’ ol’ me knows this is the game-maker – and the game-breaker, potentially. In a year that is more friendly to government reform than any in history, The Plan will be Emmer’s opportunity to throw Dayton and his pathetic “tax the rich” ( who make over $130,000 a year) plan on defensive for good. A chance to show that there’ll be a grownup at the helm.
It’s a huge chance.
Like all huge chances, it could break good, or break bad. My bet is on “good”. Overwhelmingly so.
And that’s what the DFL is betting on, too. It’s why a candidate like Dayton – rich, with 100% name recognition and “experience” – needs to throw such an incredibly slimy campaign, and call in so many markers from the media to insulate him.
As I noted in my original piece on the subject, Emmer is right to wait on releasing The Plan. He’s going to be outspent three or more to one, to be sure – but the race, and most of the talk about it, so far has been among the wonks and the political junkies. And all of them made up their minds about the time I did.
But The Plan should impact right about the time the people who really matter – the undecided voters – start to realize there’s an actual campaign going on and that they should pay it some attention. And that window starts to creak open in about the next couple of weeks.
Take Back “Miracle”: This is the big one, as far as I’m concerned.
It was forty years ago that the DFL stole the term “Miracle”. The “Minnesota Miracle” was huge expansion of the Minnesota economy; it was accompanied by the institution of a huge government wealth-redistribution plan designed to subsidize poorer parts of the state with money from the then-wealthy Twin Cities. It’s been presented over the past forty years as if the redistribution program caused the blooming of Minnesota as a business, educational and population center, as if Minnesota – a place blessed with immense resources and 150 years as the transportation, commercial, social and demographic hub of the entire north-central United States – would have remained a desultory backwater forever without “Local Government Aid”.
The fossils of the “Miracle” have been perverted over the years into a money-laundering scheme to help the DFL-dominated governments in the Twin Cities and Duluth hide their spending.
This is the “Miracle” at 40.
Emmer realizes, rightly, that there needs to be a new “Miracle” in Minnesota – one that puts government back in its proper role, and otherwise stays out of the way of Minnesotans’ natural industry and energy.
That’s the right message in this day and age.
No matter how much mindless flak the other side puts up.
