Acceptable Losses

The Good News, of a sort? The social media at Bud LIght, and its parent Anheuser Busch, have gone quiet since the Dylan Mulvaney flap.

Bud Light operates one of those fun, friendly social media accounts we see quite often from corporate giants these days. On March 30, it tweeted or replied to tweets over fifteen times, with messages on the order of “Win tickets to Stagecoach for you and a friend! Travel and hotel accommodations covered” and “Have a cold one for us.” On March 31 came twenty more tweets and replies, including “There’s still time to win beer money. Which women’s team do you think will win it all?,” and a reply to a well-wisher: “Bud Light loves you back.” On April 1 it was more of the same, but we haven’t heard from Bud Light since 8:50PM that evening, when it tweeted: “Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.” That was the day that Mulvaney was revealed to be Bud Light’s new spokesdude. But isn’t Bud Light proud, like all LGBTQETC activists constantly insist they are?

It isn’t just Bud Light, either. The UK’s Daily Mail reported Sunday that “The famous beer also hasn’t posted on their main Instagram feeds since March 31 and have not posted to Facebook since March 30. Bud Light’s parent company, Anheuser-Busch, has also gone without posting since April 1.” This is unusual, for “while they have gone a few days without tweeting in the past, the @BudLight is typically fairly active, as are their other regular social channels.” What could account for this? It looks as if it’s because of Dylan Mulvaney.

So, “get woke, go broke”. Simple as . Bob’s your uncle, right?

Maybe. Maybe not.

As we discussed last week, Bud LIght’s chief executive, Alissa Heinerscheid, is a young, intensely “woke” woman, a product of a $60K/year prep school, Harvard and Wharton.

Now, we can joke about her background – as Dennis Prager says, “it takes an elite education to produce someone this stupid” – or the near term results of the decision.

But while Heinerscheid may not be “smart”, or “well-educated” in any holistic sense of the term, she is certainly well-schooled. And that brings us to….

The Bad News: What if Anheuser Busch knows this, and considers it an acceptable cost to build up its Environment and Social Governance (ESG) score – the American version of Red Chinese “Social Credit” score for business (and people, sooner than later, if they get their way)?

40 thoughts on “Acceptable Losses

  1. Bud what? Foggetabutit!

    Although the hiring of Dylan Mulvaney as a spokesfigure (is that really a word?) is not mentioned, the move is implicitly part of the strategy she outlines, which is in essence, to forget about the existing customers, who are “fratty and out of touch,” and instead acquire new, younger customers, presumably the products of the indoctrination factories we call public schools and universities.

    It will be interesting to see how long InBev will tolerate this.

  2. ^ You won’t see me drinking from some gay rainbow can while I whip my daughter with an extension cord or threaten to beat our crying toddler who won’t shut the hell up. No, I’m not gonna let some depraved company force their homosexual agenda down my kids’ throats as I’m choking the life out of them.

    Now that’s some funny shit. I can see why you visit that site.

    Curious. Where on the child abuse scale does mentally torturing your son for years so he’ll agree to be a female and then surgically removing his junk to manufacture a vagina, all the while giving him estrogen and other chemicals to grow breasts?

  3. But if you look at all the hashtags for that beer, it is still trending. People are talking about a product that no one has cared about for decades. And if they publicly let go of the public figures they blame for the “controversy,” then their sales and marketing continue. Whatever they did probably, unfortunately, worked.

  4. hashtags for that beer [is] still trending

    Maybe you’re right, but hashtags are not purchases nor drinking.

  5. It’s all a setup for the ad campaign in which the “Dilly Dilly” King from a few years back runs through Mulvaney in a joust. That’ll move the merch.

  6. It’s called CEI (Corporate Equality Index) which is an index some investment analyzers use.
    And I want to take this opportunity to again explain that ESG fails on its own criteria. ESG is supposed to INCREASE ROI over non-ESG investments, by using a secret sauce made up of various social factors that are not apparent in a straightforward value analysis of that investment. ESG failed, ESG did not accurately predict investment value over time, which is why Vanguard dumped it earlier this year. ESG is textbook fascism, the government using privately own joint stock companies to consider the regime’s political goals rather than what is best for the stockholder.
    ESG is basically telling investors “The other guy offers a 7% ROI, for the same risk profile we offer a 5% cash ROI, plus we’ve used our algorithm to provide an additional 3% of non-monetary value to your investment.”
    This is what most people call “a swindle.”
    BTW, if you want to buy an invested guided by ESG, you absolutely free to do so, and some of the biggest retirement plans and mutual funds offer ESG guided investments.

  7. its called market churning – they spin off the bottom 10%-15% of their market (lets face it Conservatives and Christians aren’t buying a case of Bud Light every week and the rest of the Bud drinkers don’t care) with a stunt that will boost their volume in 6 months by drawing ideologically sensitive consumers.

  8. Say rAT? How many G&T’s do you quaff before spanking your naughty ER nurse? Do you use an extension cord, or just your bare hand?

    Tia rAT!

  9. Vlad
    he’s fond of coat hangers (or birch switches when they’re in season) followed by a bubble bath with Epsom salts

  10. Mr. D, I wish you had not brought up the dilly dilly, in connection with a dude with a front hole wound that needs dilating every morning.

    Really wish you hadn’t.

  11. Say rAT? It’s been alleged that after a spanking session with your naughty ER nurse daughter with A. Coat hanger or B. Birch switch, or C. Extension cord, or B. Your bare hand, you both retire to a bubble bath. Is that true, or do you shower together like your President?

    We really need this issue resolved.

  12. vlad

    He can’t answer right now because his daughter just bought him a Berkeley Horse – he’s been wanting one for a long time.

  13. Dang pig!

    Lmao!

    Who rides that horse, rAT, the ER nurse, or do they switch off?

    Tia!!

  14. Mulvaney is another left wing grifter and he’s totally conned that woke Hahvud graduate, as well as the management. Remember all of the beers that the parent controls; Stella, Beck’s, St. Pauli Girl, Corona, Modelo and several other brands that I don’t think are available in the US. No matter to me though, because I don’t drink any of them anyway. On a side note, I met a few friends at Willie McCoy’s in Bloomington on Saturday afternoon. They ran out of Miller and PBR, because no one was buying any of those brands. Anyone who did, got some mild crap, but nothing too belligerent.

  15. vlad
    I for got about the lakefront estate…they could be out collecting pussy willows. they are in season, just tie them together into one inch bundles

  16. No more Hoegaarten, Leffe for me. Never drank Michelob. I already foresake Karbach when they sold out, but no more Goose Island either although it is the least objectionable beer at most airports. There are the 3 B’s – Beck’s, Boddingtons and Bass. And Lowenbrau. And I thought Pacifica was safe, but no…. I guess no more beer for me at all at Mexcian restaurants. And if you are a fan of sparkly water – San Pellegrino and Perrier. Thank g*d most independent brewers and Sazerac and Heaven Hill are not woke – don’t know what I would drink!

  17. JOA, you can always count on Guinness.

    Pretty sure the IRA would blow the place tf up if they went tranny.

  18. Methinks Vlad has crossed a line with overt use of racial slurs. Just sayin’.

  19. Is your black son upset, Mr. Bubble? Gonna whip yo ass? Well, you’re on your own pal, God knows the cops ain’t gonna save you.

    But, let me see if I can soothe the beast:

    “Say dawg, can I call you dawg? Anyway dawg, I really didn’t mean to say ‘nigger’; that was autocorrect. I meant to say Nigga”. We cool?

    Hope that helps, Mr. Bubble.

  20. Evidently, Quentin Terentino isn’t a real real popular nigga at Mr. Bubbles crib.

  21. If my vernacular upsets you Bikebubble, “that’s all you had to say, Negro!”.

  22. Say Bikebubble? Now that I have your attention…

    New York Times: Leaked Pentagon documents indicate Ukrainian air defenses in danger

    “One of the recently leaked documents projected that Ukraine’s stocks of Soviet-era S-300 and Buk air defense missiles, Ukraine’s most important air defense weapons, would be fully depleted by early May and mid-April.”

    “The same leaked document claimed that Ukraine’s air defense in front-line areas would “be completely reduced” by May 23, the NYT reported.

    In the event Ukraine’s air defenses reach critically low levels, Russian dictator Vladimir Putin could decide that it is now safe enough to send in Russia’s valuable and numerous fighter jets and bombers to attack Ukrainian positions and artillery, senior Pentagon officials said.”

    Maybe Zelensky can knock some Su-57’s down with his spiked heels!

    Hahahahahahaaaaa!

  23. What exactly does a company like Inbev do? How many bottling plants and trucks do they actually own? Isn’t Inbev actually just an advertising & brand management company?

  24. ^ Not exactly sure what you mean, MP, but Anheuser-Busch InBev SA – symbol BUD – is a real company. The research page from Fidelity reports:


    Sector – Consumer Staples, Industry – Beverages
    Anheuser-Busch InBev SA/NV produces, distributes, markets, and sells beer and beverages. It offers a portfolio of approximately 500 beer brands, which primarily include Budweiser, Corona, and Stella Artois; Beck’s, Hoegaarden, Leffe, and Michelob Ultra; and Aguila, Antarctica, Bud Light, Brahma, Cass, Castle, Castle Lite, Cristal, Harbin, Jupiler, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol brands. The company was founded in 1366 and is headquartered in Leuven, Belgium.

    Analysts rank the stock (an ADR) a 6.7 out of 10 – moderate buy

  25. I guess I mean if you took away Inbev’s IP, how much would it be worth? How many of their bottlers & trucks do they actually own? I’m not trying to insult Inbev, but at some point it would make more sense for Inbev to become a brand management company & farm out everything else. It takes a different sort of genius to run a bottling plant efficiently than it does to mass market a beer.

  26. MP, not sure what you mean. InBev writes the checks and they own brand bottling plants (not independent ones). Ops assets are on their balance sheet. Same can be said for P&G who own even more brands. And for Diageo and Sazerac and Suntory and Pierre Ferrand. CEO and board do not run plants, they hire competent people (you hope) to do that.

  27. MP, not sure what you mean. InBev writes the checks and they own brand bottling plants (not independent ones). Ops assets are on their balance sheet. Same can be said for P&G who own even more brands. And for Diageo and Sazerac and Suntory and Pierre Ferrand. CEO and board do not run plants nor do they compose jingles. They hire competent people (you hope) to do that. And in case of InBev, idiots.

  28. Pingback: In The Mailbox: 04.10.23 : The Other McCain

  29. Y’all have to think this through. The CEO of Anheuser-Busch is not an idiot. He knows this was a stupid idea, he knows the tranny show is killing his company, but he takes orders from Headquarters; InBev.

    InBev takes orders from their major equity investors…like Blackstone.

    The people pulling the strings (and that includes the strings that animate the dried carcass fouling the sheets in the White House), are in the shadows, but they can be seen if looked for.

    Who runs Blackstone?
    Mr. Stephen A. Schwarzman

  30. Comrade Swift notes: “New York Times: Leaked Pentagon documents indicate Ukrainian air defenses in danger”

    Real leak or targeted leak for misinformation purposes.

  31. Not a lot of good news for the pro-Uke crowd in the leaks. They are ongoing. The only nation that outright denies their authenticity is South Korea.
    Kind of interesting that John Kirby instructed the media to play down the leaks, since the Russkis & Ukes know every word of them. Kirby doesn’t want Americans to read them & talk about them. Disgraceful. We are not at war.
    The highpoint for peaceniks like me is that the leaks show that Biden is well aware of the fact that if he gives Zelenskyy the arms he needs to actually accomplish his war goals, it means WW3 so Biden is just feeding him enough to stall the Russians (so far) and to kill lots of people. Somebody in the White House or Pentagon may actually realize they have a tiger by the tail. They don’t dare win or lose.

  32. These documents have been on social media, since January. But it seems to have come to the knowledge of MSM and the Pentagon just recently. The question is why an extraordinarily lengthy period between the publication of these documents, and the media and Pentagon taking notice? Strange

    New Details on Intelligence Leak Show It Circulated for Weeks Before Raising Alarm
    https://www.wsj.com/articles/new-details-on-intelligence-leak-show-it-circulated-for-weeks-before-raising-alarm-7730a395

  33. AIUMMP, I don’t know any more than anyone else who doesn’t rely on Western fake media for information, but my sense is Putin has what he wants. I suspect Wagner Group PMF will clear out a few more towns to bolster the border of the new Russian border, and then reinforce the frontier.

    Germany has already said they have no more munitions to spare. FJBiden hasn’t said as much, but military reports have made it clear that Weimerica can’t spare any more either.

    Putin probably send in some bombers to destroy the remains of the Uke’s artillery and armor and call it mission complete. I’m sure the remaining Ukrainian men will greet the news with exuberant happiness.

    This isn’t a humiliating defeat for the Uke’s; they made a good show of it, and the conclusion was never in doubt. But it *is* a humiliating defeat for NATO, and most especially for Weimerica’s degenerate military brass.

    I really feel sorry for the Finns…they’ve been had, and will pay a high price for it. The Russian Federation was their #1 trading partner, and the failing Western economies have no capacity to backfill it.

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