User Experience

By Mitch Berg

Joe Doakes from Como Park emails:

Dear Google:
Every time you push out an update for my Chromebook, you default some (but not all) of my settings.  I have certain pages at 125% view for a reason.  Don’t change it. 
Yes, I know your programmers want to show off their clever innovations.  That’s the Microsoft model.  “See, we moved the button you need from the ribbon to a pull-down menu, isn’t that handy?”  No.  I had it there for a reason.  Don’t change it.
And yes, I’m sure it is easier for you if everyone does everything the same.  That’s the Apple model:  “We know this isn’t what you wanted but we’re so smart we know what you should want, so that’s what you’re getting.”   No. I chose Chrome for a reason. Don’t be Apple.  Leave my s*** alone. 
Joe Doakes

As a “User Experience Architect”, the manner of some companies – I’m looking at you, Apple – can only be described as “arrogant”.

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