User Experience
By Mitch Berg
Joe Doakes from Como Park emails:
Dear Google:
Every time you push out an update for my Chromebook, you default some (but not all) of my settings. I have certain pages at 125% view for a reason. Don’t change it.
Yes, I know your programmers want to show off their clever innovations. That’s the Microsoft model. “See, we moved the button you need from the ribbon to a pull-down menu, isn’t that handy?” No. I had it there for a reason. Don’t change it.
And yes, I’m sure it is easier for you if everyone does everything the same. That’s the Apple model: “We know this isn’t what you wanted but we’re so smart we know what you should want, so that’s what you’re getting.” No. I chose Chrome for a reason. Don’t be Apple. Leave my s*** alone.
Joe Doakes
As a “User Experience Architect”, the manner of some companies – I’m looking at you, Apple – can only be described as “arrogant”.




