I was reading the new and improved website for Keegans’ Pub yesterday, and I saw this interesting note:

The design is Edwardian, a style that came at the end of the Victorian era in the 1890s.

Dum di dum… 

It is authentic to Ireland and fits with the historic preservation district in which we are located.

…di dum…   

Keegan’s is the first and only Irish Pub Concept (IPC) pub in Minnesota.

 scraaaatch

Huh?  What does that mean?

Because “Irish Pubs” are to the 2000s what “Sports Bars” were in the ’80s.  Back then, everyone with a refrigerator and two TV sets was opening a “Sports Bar”.  Today, now that fads have changed, those “sports bars” bought some used church pews and stained their bars brown, put in a Guinness tap and replaced the “Motley Crue” CD with a “Pogues” CD, and celtified their name to “O’Tostengaard’s Irish Pub”, and badda bing, they’re up to date!

But I needn’t have fretted:

IPC was developed by Guinness Brewing Company as a format for authentic Irish pubs.

Aaaah!  It’s a marketing thing! 

 Although no two Irish pubs are alike, the IPC format calls for four elements to be present: Irish design and build, Irish food, Irish music and Irish staff.

Irish staff?

So this is really a make-work program for Celts?

Terry?

This entry was posted by by Mitch Berg on Friday, June 15th, 2007 at 5:32 am and is filed under Geekery, mitch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.