I Always Suspected…

… that this was how the world of fashion worked

Payless’ recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called Palessi, as an experiment to see just how much fashion-forward people would pay to have high-end shoes...Those that attended the exclusive party paid between $200 and $600 for Payless shoes that typically run up to $40. Payless, as Palessi, sold $3,000 worth of shoes in hours within the opening.

“I would pay $400, $500,” said one influencer. “People will be like ‘where did you get those?’”

Other influencers remarked on the look of the shoes, the quality of the material, and were overall impressed by the Payless shoes.

The discount shoe company “wanted to push the social experiment genre to new extremes, while simultaneously using it to make a cultural statement,” Doug Cameron, DCX Growth Accelerator’s chief creative officer, told Adweek.

My entire life, I have suspected the “fashion and put industry was built entirely on exploiting gullibility, herd mentality and insecurity.

10 thoughts on “I Always Suspected…

  1. Yup! I remember the likes of Jordache and Guess jeans back in the 70s. I watched my sisters fall for those scams. Even after I laughed at them and told them they were suckers, they told me to shut up and forged ahead.

  2. Ive paid more than $100 for a pair of shoes like twice in my life, and they were on sale. I never understood the appeal of throwing that much money at shoes.

  3. Whats the great line from George Washington I believe? “A fool and his money are soon parted”. Truer words were never spoken.

  4. I observe this often, while looking at shirts at Nordstrom’s Rack. I see shirts marked down to $65, with a claimed original price of $135. And I think to myself, who would pay $65 for this shirt, let alone $135? $25-30 maybe, but $65, no way!

  5. I am currently wearing possibly the most expensive item of clothing I have ever worn. I bought a $90 Gophers fleece hoodie at TCF Bank stadium earlier this year but I literally wear it 4-6 days a week. I do enjoy one luxury item though, Oakley sunglasses, always have. I then found a pair called HD Glasses at Walmart for $20 and given the choice Ill typically wear the $20 ones because they are actually better. A higher price doesnt always mean higher quality, especially when it comes to clothing and accessories.

  6. POD;

    I know exactly what you mean. I have a pair of Ray Bans that my wife gave me for Christmas about five years ago. At the time, she paid about $65.00 for them, because our daughter worked for their parent company, Luxxotica, which also owns Lens Crafters and the Oakley brand, so she got her employee price. Now, they are nice, but a $12 pair of some off brand that I bought at Menards, are better, especially in the winter.

  7. Now the shoes I buy aren’t particularly fashionable, but I do spend more than $100 for most pairs of shoes I buy. A sequence of appointments at the podiatrist’s back in the early 1990s cured me of buying cheap shoes for good. There is fashion for fashion’s sake, and there is “paying a bit more to get something wearable.” Good quality leather, wool, cotton, and linen make all the difference, and they don’t come cheap. If you buy cheap versions of the afore-mentioned, you get varnish, plastic, and fabric fillers. Ick.

  8. I wear tennis shoes 95% of the time BB. Maybe if I have a job that requires me to wear leather shoes I’ll drop more than a C-note on shoes every 6-8 months

  9. POD: I must confess that even for my athletic shoes, I tend to drop $100 or more. My podiatric experience was driven when–this in 1993 dollars–I bought a pair for $40,and the results on my feet were quite expensive. My overall view is that expensive shoes and higher end clothing are quite cheap compared with the possibility of not being able to get exercise and keep the weight off. Put mildly, each year I postpone a triple bypass (at about a quarter million bucks) pays for my entire clothing budget plus some.

    Not that this has much at all to do with anything you can buy at Payless, of course, but just my perspective.

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