Open Letter To E*TRADE

To: E-Trade
From: Mitch Berg
Re: The Kid.

To whom it may concern,

While I’ll allow that the line “Shankapotamus” is inspired and hilarious, I can’t get around the fact that doctoring a toddler to sound like a whinging, chick-drink-slurping late-twentysomething yuppie…

…gives me the serious creeps.

That is all.

3 thoughts on “Open Letter To E*TRADE

  1. I really enjoy the E-Trade baby commercials! And as far as serious “creeps”, one of my favorites is the Superbowl commercial with the clown. The baby speaks of hiring the clown with his stock gains and says, “I really underestimated the creepiness.”

  2. I like when the baby says “…for the skins beat down I issued him”. It’s got the self-aware ghetto slang Stuff That White People Like, but it’s a baby so it’s cute.
    The more annoying financial services commercials are the Chas. Schwab ones where the characters have been cartoonized and talk so smart about how their broker gets ’em coming & going. If their so smart, why are they in a cartoon for getting treated like a schmuck? By the way, doesn’t anyone read the fine print? When you sign a contract, and in some size font large or small, it says the broker has a right to fees, your first kid, etc; it is kind of sort of like, actually a binding agreement. You need to put the iPhone down and read the thing and take out a marker and draw lines through the things you don’t agree to or get up and walk out.

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