Mitch Takes On Madison Avenue`

Sometimes advertising just cheeses me off.

Yesterday, while standing in the checkout line at Target, I read the back of a case of Coca Cola (r) that someone was buying. 

Two bits of background here:

  1. While it’s very difficult to avoid processed sugar in your diet, unless you get very serious about watching everything that goes in your mouth, I consume very little processed sugar by American standards.  I don’t add it to things, I use it very sparingly, and I don’t as a rule eat things that are total sugar bombs, like donuts or especially pop.  Coke Classic (R) is, to be blunt, way too sweet for me to drink.  At all.  I really don’t even drink much diet pop these days; my daily allowance of caffeine comes from my one cup of DunnBros coffee, from across the street from my office, most mornings. 
  2. I also drink a lot of water; like, two liters or so every day at work, and more outside.  Part of it is the biking; a bigger part is that I just plain feel better.  Jou Soucheray may ridicule the idea – but there’s a 50-50 chance that any idea Souch ridicules is probably a good one.  Of course, modern medicine and exercise science have been pushing “hydration” for quite a while, now.

Now, the back of this Coke case said something to the effect of “Coke promotes good hydration!  With every sip, you’re taking in water!”

Um, yeah.  You’re also taking in caffeine, which is a diuretic that leaches water from your system.  You’re also getting a ton of sugar – probably close to half the weight of the beverage – which takes even more water for your liver to purge from your system.  Hydration my ass; I’d be amazed if drinking a Coke doesn’t leave you dryer than you started.

Speaking of sugar, I hate those new ads for Sugar, with the “naked” guy standing in a store talking about how natural sugar is.  Oh, the ads are kinda funny – but let’s be clear about something; Table sugar is “natural” in the same way that plastic, heroin, E85, vodka or a car tire are “natural”; they start with something that comes from nature (oil, poppy seeds, high fructose corn syrup and oil, potatoes and more oil, respectively), and then refine the bejeezus out of it until it turns into something that is utterly unrecognizable compared to its original state.  Go take a bite out of a sugar beet sometime – it’s about 15% sugar, and it tastes like a raw turnip.  A bag of table sugar is about as “natural” as a line of cocaine.

That is all.

12 thoughts on “Mitch Takes On Madison Avenue`

  1. Tonight’s Part 1 of the big finale for “Top Chef”. Predictions, Mitch?

    I say…the Gay Man is history and Hung. The Gay Man has screwed up twice in the last two weeks: once because he can’t count to 18 and once for missing his chicken sauce. He’s not focused and lucky that CJ and Sara were there to take the fall.

    Hung’s overconfidence right now is perfect for a plot twist. And the look on his face as he gets the boot would be precious. Brian is too good and Casey is too good looking. Casey will win, as Top Chef needs a female winner.

  2. Dave predicted: “I say…the Gay Man is history and Hung.”

    Gay *and* hung. Guess we know who Dave’s rooting for.

  3. Dave,

    That’d be pretty close to my prediction. Dale is there for comic relief. Hung is so awash in hubris, I think half the audience is looking forward to doing the touchdown dance when he gets spiked.

    So it’s between Brian and Casey, and I think Casey’s odds are fairly good if for no other reason than you mentioned.

    I was rooting for Brian until I figured out that he’s not with the Minneapolis “Oceannaire”.

  4. “Hung is so awash in hubris, I think half the audience is looking forward to doing the touchdown dance when he gets spiked.”

    Don’t be so quick to hang Hung. He has gotten a LOT less annoying as the season has gone on, he was never anywhere near as annoying as that smarmy creep from last season who looked like Wolverine from the X-men, and most importantly, Hung’s got mad game.

    “I was rooting for Brian until I figured out that he’s not with the Minneapolis “Oceannaire”. ”

    It’s a chain. You never know – he may get transferred here someday.

  5. It’s a chain

    [carson on] I did not know that [carson off]

    at smarmy creep from last season who looked like Wolverine from the X-men

    Marcel. Yeep. Yes, he was one of the characters that twigged me to “the formula”. Middlin’ chef; A-list jagoff.

  6. Old style sugar can Coke was much better than the current corn syrup Coke. But my preferred drink has it’s sugars fermented out…

  7. Mitch,
    Who has been calling for more hydration and where are the studies they mention? I haven’t seen them, but have been hearing about them for years.

  8. Old style sugar can Coke was much better than the current corn syrup Coke.

    Try buying the coke in the “Mexican” section of your supermarket – I’m told it’s actually made in Mexico, from sugarcane.

    or so I’ve been told.

  9. At least if you drink Coke, you avoid the fluoride the commies are trying to poison you wingnuts with.

  10. OK, sugar is bad in beverages, then what about Taurine? I just found out it was in Jolt cola now, and I wasn’t having a heart attack after all…

    Back to coffee and irritated bowels… (TMI)

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