Joe Doakes from Como Park emails:
I used to drive to work, half-an-hour each way. I listened to Sirius XM
in the car. They sent me a renewal reminder: $160 for another year.
I called and told them to let it lapse. I work at home, I don’t listen
to the car radio. Oh, but they can offer me a promotional rate. And
expand my package to let me listen on-line. And . . .
No. If you hadn’t tried to gouge me, maybe I’d have let it renew. But
teaser rates and short-term promotions won’t lure me back; they only
serve to prove you could have offered me a better deal earlier, but
chose not to.
I suspect there will be a raft of business failures in the next year or
two, prompted by similar experiences.
I’ve got my own beeves with Sirius’ way of doing business. A company whose technology is that expensive and whose service is nonetheless that expendable needs to be a lot smarter than Sirius is.
MEDIA CLICHÉ ALERT
Especially in these uncertain times.
I had to do it once.