This holiday season consumers armed with smartphones are using the internet in their palm to find the best deals, keeping retailers on their toes, and presumably driving prices down.
The rise of smart phones, with their go-anywhere Web access, is changing the shopping game this holiday season.
Tech-savvy shoppers are finding it easier than ever to work the system to get the best deals.
They’re scanning barcodes with their cell phone cameras to load into price comparison Internet sites while standing in store aisles, using GPS to find discounts at nearby stores and flashing electronic coupons straight from their phones.
This is how a free market works.
Now, imagine of you will, a time when health care consumers, free to choose from multiple providers of insurance and care, armed with reviews and cost comparisons via the internet and driven by the same motivation to get more for less.
…if only the government would get out of their way, reform indeed we would have.