Joe Doakes from Como Park emails:
Logical argument does not persuade people. We know this from conversations with Liberals in everyday life. They are motivated by rhetorical and emotional appeals.
That’s why this new campaign is so effective. Somebody borrowed the anti-fascists slogan to use on posters. The posters have an emotional impact that turns people against the slogan. “Punch a Nazi” becomes synonymous with domestic abuse. It makes clear that all people who employ violence are evil-doers.
Interesting – just as I opened Joe’s email, I was thinking “perhaps ridicule is the answer to “Anti”-Fa.
But Joe’s right. It is an ingenious campaign. Or will be provided that Big Left doesn’t excuse domestic violence “for all the right reasons’ too…