Shot in the Dark

At Least Metamucil Isn’t Doing Sports Marketing

Tor from “Torwegian” notes with disapproval the ChiSox’ new stadium:

With some corporate marketing people, you just can fix stupid or financially desperate.  Count among them White Sox owner Jerry Reinsdorf, quoted by WGN-TV:

“We are pleased to find, in Guaranteed Rate, a new naming rights partner founded in Chicago by Chicagoans, which shares our commitment to the city and to our fans. We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field.”

Dumb name?  Probably – but not as dumb as the taxpayer support that went into it.

I’d happily go to “Pepto-Bismol Park”, if they and the teams’ billionaire owners did the building.

Put another way – if “Guaranteed Rate” could guarantee us a rate of 0% taxpayer subsidy, I’d swallow my pride and root for the ChiSox.

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Mitch Berg

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6 responses to “At Least Metamucil Isn’t Doing Sports Marketing”

  1. Mr. D Avatar
    Mr. D

    I suggested “Vaseline Dome” for our new edifice, but apparently Unilever wasn’t interested in ponying up enough to make it happen.

  2. SmithStCrx Avatar
    SmithStCrx

    Being a Chi-Sox fan is kinda like being a Bears fan…oh, wait. 😉

  3. bikebubba Avatar
    bikebubba

    They’ve still got a ways to go before they reach the levels of excrellence attained by the “Poulan Weedeater Bowl”, thankfully. On a related note, I once got people to believe that the “Granddaddy of them all” had gotten sponsorship and was now the “FTD pick me up bouquet Rose Bowl”.

  4. Prince of Darkness_666 Avatar
    Prince of Darkness_666

    Your not a Cubs fan?

  5. Mitch Berg Avatar
    Mitch Berg

    I AM a Cubs fan.

  6. bikebubba Avatar
    bikebubba

    And it’s good to know that there is no commercial link to the Friendly Confines, right, Mitch? :^)

    (also a long suffering die hard Cubs fan, FWIW, who loves David Berg hot dogs but not Old Style)

    Besides, given that Dear Leader is a White Sox fan and derides the Cubbies in public, does anyone need any other reason to show at least a little bit of love for the North Siders? :^)

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