Change In Course

Joe Doakes from Como Park emails:

Target to quit sponsoring Indy cars.

 Why quit?   They had a winning team, which means eyeballs on logo all season long.  Why would you give up advertising like that?

 Wrong eyeballs.

 The people who watch racing tend to be White Christian beer-drinking men.  Those people are not the “target” audience.  You can’t buy a spark plug or a shotgun shell at Target, a 2×4 or a necktie.  The chain is focused on women, gays and People Whose Lives Matter.

 Look for Target to shift the advertising money to a more politically correct area.  I wonder what?

My guess:  a Beyoncé tour.

11 thoughts on “Change In Course

  1. Makes me wonder if the “politically correct” element they patronize will invest in their stocks?

  2. I know Target is beloved locally, but I rarely shop there, as it’s obvious I’m not the target audience. (ahem).

    I’m a guy. When I go shopping it’s to get something, not to shop. As such, the fewest visits to the fewest stores with reasonable prices and good selections, done as quickly as possible. While Target does good soft goods, it’s not that good in almost all other categories, so I seldom shop there. And I’m particularly disappointed in the produce selection of the local Super Target as compared to the local Super Walmart. Not. Even. Close.

  3. Nerd, the way I look at it, when you’re in the market for shoddy, foreign made products why not go where the 300 lb. “woman” wearing “juicy” sweat pants, is at least female? Walmart, all the way baby!

  4. Wouldn’t it be fun if Chip Ganassi Racing replaced Target sponsorship with the likes of Ruger or Smith & Wesson. Their stocks have risen 1000% in recent years, Target not so much.

  5. I travel frequently, and I’ve noticed that the parking lots in “non super” Targets are starting to look just like KMart parking lots…empty.

    Im sorry that many employees will be out of a job soon, especially since they will be competing with illegal immigrants in an ever shrinking unskilled labor market, but maybe, just maybe they will connect a liberal corporate culture with the failure and apply it to life in general.

  6. Alas, they will double down since they will have been brainwashed into believing it was fault of eeeevil fat cat republicans who threw them off the cliff to follow their grandma.

  7. I would expect the Target logo to soon show up on the uniforms of the more popular Metric Football teams & their fans jerseys. Nothing like paying $100 for a long sleeve shirt and providing free advertising to a multi-billion dollar department store.

  8. I’m wondering how long it will be before Target Corp decides that their name and logo are politically correct (or worse yet, a micro aggression), and decide to change it!

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