Change In Course
By Mitch Berg
Joe Doakes from Como Park emails:
Target to quit sponsoring Indy cars.
Why quit? They had a winning team, which means eyeballs on logo all season long. Why would you give up advertising like that?
Wrong eyeballs.
The people who watch racing tend to be White Christian beer-drinking men. Those people are not the “target” audience. You can’t buy a spark plug or a shotgun shell at Target, a 2×4 or a necktie. The chain is focused on women, gays and People Whose Lives Matter.
Look for Target to shift the advertising money to a more politically correct area. I wonder what?
My guess: a Beyoncé tour.
August 2nd, 2016 at 9:14 am
Makes me wonder if the “politically correct” element they patronize will invest in their stocks?
August 2nd, 2016 at 10:00 am
I know Target is beloved locally, but I rarely shop there, as it’s obvious I’m not the target audience. (ahem).
I’m a guy. When I go shopping it’s to get something, not to shop. As such, the fewest visits to the fewest stores with reasonable prices and good selections, done as quickly as possible. While Target does good soft goods, it’s not that good in almost all other categories, so I seldom shop there. And I’m particularly disappointed in the produce selection of the local Super Target as compared to the local Super Walmart. Not. Even. Close.
August 2nd, 2016 at 10:39 am
Target has been targeting the liberal market for years, and has clearly refined their focus upon the cross dressing, peep and glory hole segment within the Democrat party’s pervert community demographic.
Hasn’t been working too well.
http://www.breitbart.com/big-government/2016/05/19/target-earnings-drop-protests-rise/
As Trump might say; Sad!
August 2nd, 2016 at 10:44 am
Nerd, the way I look at it, when you’re in the market for shoddy, foreign made products why not go where the 300 lb. “woman” wearing “juicy” sweat pants, is at least female? Walmart, all the way baby!
August 2nd, 2016 at 10:52 am
Target is a Whole Foods model wannabe. Good luck with all that…
August 2nd, 2016 at 12:04 pm
Wouldn’t it be fun if Chip Ganassi Racing replaced Target sponsorship with the likes of Ruger or Smith & Wesson. Their stocks have risen 1000% in recent years, Target not so much.
August 2nd, 2016 at 12:28 pm
Look for WIC benefits to start being paid in Target scrip.
August 2nd, 2016 at 2:14 pm
I travel frequently, and I’ve noticed that the parking lots in “non super” Targets are starting to look just like KMart parking lots…empty.
Im sorry that many employees will be out of a job soon, especially since they will be competing with illegal immigrants in an ever shrinking unskilled labor market, but maybe, just maybe they will connect a liberal corporate culture with the failure and apply it to life in general.
August 2nd, 2016 at 2:39 pm
Alas, they will double down since they will have been brainwashed into believing it was fault of eeeevil fat cat republicans who threw them off the cliff to follow their grandma.
August 2nd, 2016 at 4:28 pm
I would expect the Target logo to soon show up on the uniforms of the more popular Metric Football teams & their fans jerseys. Nothing like paying $100 for a long sleeve shirt and providing free advertising to a multi-billion dollar department store.
August 2nd, 2016 at 7:18 pm
I’m wondering how long it will be before Target Corp decides that their name and logo are politically correct (or worse yet, a micro aggression), and decide to change it!