Shot in the Dark

Cranking Open The Big Brass Nozzle Of Truth Since 2002

Well, more than most marketeers I’ve dealt with.

I’m on board.

DMA on September 1, 2015 at 12:29 pm said:

Bedford’s law might come into play with the numerals.

https://en.wikipedia.org/wiki/Benford%27s_law
Bill C on September 1, 2015 at 12:48 pm said:

ROTFL @ suggestion to Mitsubishi.

(It’s from a “Strongbad Email” web animation)
Seflores on September 2, 2015 at 7:40 am said:

There has been millions if not billions spent by car manufacturers and their ad agencies on the best names for cars. Chevy and Ford seem to like alliteration: Chevelle, Chevette, Chevy Malibu; Focus, Fusion, Five Hundred. Leave it to the Germans to come up with an orderly system that others adopted.
https://books.google.com/books?id=3LAr-jjuzj8C&pg=PA16&lpg=PA16&dq=bmw+numeric+model+naming+system&source=bl&ots=AYdKPQewcc&sig=jWebOOZ3x-jswcCNYMy4QyzdcwQ&hl=en&sa=X&ved=0CCMQ6AEwAWoVChMI3ou91q3YxwIVkg2SCh2hrQXO#v=onepage&q=bmw%20numeric%20model%20naming%20system&f=false
Bill C on September 2, 2015 at 9:35 am said:

In the 70s, Ford was horses (Mustang, Pinto, Maverick) and Mercury was cats (Cougar, Lynx).

Also, don’t forget Ford SUVs with alliteration and theme (Escape, Explorer, Expedition, Excursion)

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