Open Letter To Thom Yorke
By Mitch Berg
To: Thom Yorke; Leader, Radiohead
From: Mhitch Berge, uppity music buff
Re: Marketing Idea
Mr. Yorke,
While I’ve never been a big fan of Radiohead’s music, I’ve always enjoyed your marketing innovations.
You were the first major artist to put all your music online. You were the first to try a “pay us what you want” pricing model.
Of course, other models have come and gone. But I’m going to propose something to vault you ahead of everyone else.
Post your master recordings online.
Make the Logic or ProTools masters (or get really radical and export them to GarageBand and Audacity) available for anyone to download, remix, re-record, add their own vocals, or whatever. Become the first open-source superstars.
Have your people call my people.
That is all.
March 24th, 2015 at 9:43 pm
OK, I’ll bite. What’s in it for them?
March 25th, 2015 at 7:11 am
(Shrugs).
Nothing.
But for me?
Also nothing. Don’t care for Radiohead.
I’m just hoping that by some freak of fate the masters for “The River” and “Who’s Next” get released on Garageband soon.
A guy can hope.
March 26th, 2015 at 10:11 am
If he does, maybe you can whip his music into a shape you’ll be able to appreciate. 🙂