Time has been standing still as the world wonders – will Michele Tafoya take the noon-3PM slot at WCCO-AM? Or will she not?
David Brauer captures the breathless anticipation:
Thursday, I wrote that Michele Tafoya was “likely” to be named WCCO-AM’s noon-3 p.m. host next week. Today, C.J. casts some doubt on the hiring, noting the Good Neighbor’s announcement had been delayed amid “insider” speculation that money and Tafoya’s Monday Night Football committment are the snags.
That might be right — I’m relying on insiders, too, which is not definitive. However, I have a couple of additional data points that could explain the hold-up.
OK – I lied. The only people who care are local media wonks.
Among the rest of us, the only real question is this: given that Michele Tafoya is a TV personality (and that TV personalities make almost universally terrible talk radio hosts) who is doing yet another mushy general interest show on a mushy general interest station that has in a generation fallen from market dominance to weak also-ran status, is Tafoya’s show going to:
- Smell, and get tubed at the end of Tafoya’s contract.
- Reek to high heaven, and get blitzed for trumped-up cause within a year.
- Suck chunks through a straw and cause the once-great Good Neighbor to “go dark” (which is, for the benefit of all of you leftybloggers, a broadcasting term for “shut off its transmitter for good”, not a racist jape).