To: The English-Speaking World
From: Mitch Berg, Angry Language Purist
Re: Lunchtime Frenzy of Anger
Dear World:
Chipotle.
It’s pronounced “Sha-POTE-lay”.
Not “Sha-POLE-tay”.
See to this at once or suffer the consequences. Flaming, shrapnel-laden consequences.
That is all.
Out here in Greater Minnesota (which actually means the part of Minnesota that is greater than the metro) it is pronounced HIP-ster food.
Chipotle is hipster?
(Shrug)
It’s a burrito – if you can’t make it to Pineda…
If they don’t shape up, you’ll go nu-cu-ler on them?
.
.
Well, Chipotle does discriminate against the Boy Scouts, so that would make them hipster food.
Another thought…DON’T NAME YOUR DAMN BUSINESS SOMETHING THAT NO ONE KNOWS HOE TO PRONOUNCE!!
Same goes for Aeropostale!
Also not “Che-Po-Tul” or “Che-Pole-Tay.”
But yeah… Pineda.
As long as you don’t aks for a Fage address in Warshington.
Meh.
I don’t care how you say it if you’re going to bring one back for me.