This Is What Death Looks Like?
By Mitch Berg
The pundits are crowing – yet again – about the decay and (they say, voices quivering with joyful hope) demise of conservative talk radio as a market-beating format.
They even pant about the notion that Limbaugh…might…be…flagging!
Apparently not so:
For the first time in recent memory, El Rushbo is not only fending off four competitors during his 9am – noon timeslot, he’s beating every news and talk show heard anywhere in the region, liberal or conservative and regardless of the time slot.With a staggering 116% percent surge in the key adults aged 25-54 demographic, Rush clobbered everything the Puget Sound Area had to offer, with an enormous 5.4 share of the audience.
This in liberal Seattle, a place where even Air America had a fighting chance.
Here in the Twin Cities, it’s interesting to note that on the largely non-conservative, milquetoast-oriented KTLK-FM, here in the ultraliberal Twin Cities, Limbaugh is pretty much carrying the entire station.
Nope. Not dead yet.
February 2nd, 2007 at 10:30 am
Largely NON-conservative? From 8 AM to 10 PM 5 days a week, they are nothing but conservative. Dan Conry still has occasional small streaks of his former liberal self show thru, but they are few and far between. I have no idea about Mike McConnell after Glenn Beck, but the few times I’ve heard snippets of his show when I’ve been out driving late at night, he sure seemed more conservative than liberal or even “center-right” to me. I never really got a bead on Andrew Colton’s perspective. When I did listen to him when he was on with Kelly Guest in the morning, he seemed to try to play devil’s advocate to just about any topic that was discussed, and seemed reluctant to let himself get pigeonholed into a liberal or conservative category. Maybe THAT’S milquetoast