Despite Cerberus having billions in cash, Chrysler recently received $4 Billion from the US Treasury.
They’re grateful and they want you to know it.
So they embarked on a national “Thank You” ad campaign including full-page ads in the Wall Street Journal and USA Today, reportedly at a cost of around a quarter million dollars each.
From the Chrysler Blog:
- Mr. Nardelli,It takes a man with a whole lotta chutzpah to thank a person for investing in a company when they had zero voice in the matter. My elected representatives decided ‘no’. The executive branch decided ‘yes’ through means that might be legal but frankly smell like rotten fish.You may certainly get my money this way, but you will never see a dime of my money voluntarily spent on any of your products.
- Mr Nardelli, Fire your PR and advertising teams and execs immediately. We the People did not want to see any more ads and money wasted on ads, be it from Chrysler, et al, or from your own pocket. You should have put up a website thanking the people and just submitted it to various online news aggregators for free. Once again, I am pained to see you are demonstrating a lack of common sense and fiscal responsibility. We supported the bailout of the car companies, even in the face of the horrendously mismanaged and secretive bailout of banks, and you stlil throw money away in the name of your company. Time to wake up. Sincerely, Matt and the rest of the Internet.
- Dear Mr. Nardelli and the “over one million people who depend on Chrysler” – You’ve got some nerve to thank us for our forced “investment” when we didn’t want it to happen in the first place. Isn’t forced or coerced investment akin to robbery? Taking one’s money against one’s will? Hmmm . . . . The very thought that MY money is going to go to some union lackey’s pockets just makes me queasy. You should’ve filed for bankruptcy just like any other business in your position would have to. And that would’ve given you the opportunity to unshackle yourselves from the ridiculous union contracts that you signed on to. You’ve got two major issues to fix: Unions and quality products. If you’d listen to your customers and NOT the media and marketing types, you’d fix your product issues. And the unions . . . sheesh, get out of that racket! Notice the plants in the South where unions aren’t that prominent don’t have the same issues as the ones up North? Let’s see what happens when MY business tanks. Will YOU throw cash at me? I don’t think so. So, in conclusion – to hell with you and your company. Any business that would go begging to the government for a handout has no shame, and deserves to fail. File for Bankruptcy, or crumble!
- I’m speechless. And I’m saddened that a corporate management team is so inept at understanding public opinion. Some advice: issue a press release stating that you regret that you made a mistake using taxpayers’ money in this manner.
…to bring a result opposite to that which was planned or expected: The plot backfired.