It’s been almost a parlor game in this blog’s comment section for the past few months – trying to figure out what sections daily newspapers like the Strib could spin off that could turn a profit.
Lifestyle stuff? Maybe.
Coupons? Worth a shot.
This one, though, caught me by surprise: obituaries.
It’s seems that obits are, ironically, one of a very sick industry’s healthiest products:
“That’s why it is crucial not only to break the news, but to have the details right. And that includes making sure the person is really dead,” says obituary writer Sandra Martin. She notes that people increasingly want to read obits. Researchers interviewed nearly 40,000 consumers in 100 U.S. newspaper markets and concluded that obits were “important” to 45% of readers and “very important” to an additional 12%.
The spun-off obit page could perhaps be monetized with a tie-in to all of those ghoulish “dead-pool” games that kick into high gear this time of year…