It started almost as a joke. Two years ago, as I watched the Alliance for a Better Minnesota run Governor Dayton’s campaign (let’s be honest) behind a set of memes that a modestly intelligent junior high kid could have shredded, I observed that the Dems seemed to be basing their campaign on winning over “Low-Information Voters” – at its most charitable, people whose entire political worldview is shaped by soundbites, chanting points and slogans.
But the idea that the Democrats realize that the (let’s be charitable here) not-very-well-informed are the present, if not the future, of the Democrat and DFL parties started to gel earlier this election cycle, as the Dems’ array of chanting-point-bots lined up, one after the other, behind the ideas that…:
- There’s a Republican “war on women”
- That Medicare is fine. Juuuuust fine
- There there is no voter fraud problem
- The Tea Party is violent
- The Koch Brothers and Grover Nordquist are conservatism’s puppetmasters
- That the economy is really picking up speed. (“Just look at that Dow Jones!” bellow leftybloggers who haven’t wiped the spit off their monitors from when they were writing about “The 1%” and “The Banksters!”.
Still, it seemed so simplistic.
I said “Seemed”. Because the Obama campaign has just made it official.