It seems their ratings are off a quarter, and they’ve done what every flailing radio station does when the numbers head south; they’ve hired a consultant.
And The Consultant has put an end to free-form programming, and set the station up with The Playlist.
Well, whatever. I mainly cite the piece to quote this line, about The Current’s token Brit, Mark Wheat.
[Wheat] turns his attention to a wide computer screen, finds his rhythm, and grabs the mic at precisely the right beat.
No, he probably does not.
Mark Wheat is just about the sloppiest , most dead-air-prone on-air presence this side of the Macalester college station; a verbal diarrheac who’d seem to be addicted to the percolating flow of his pointillistic knowledge of alt music, he rambles uncontrollably on the air. Hearing his voice itself doesn’t make me turn away from The Current; that happens when his chattering about Tegan and Sara’s last gig at the Fine Line (or whatever) passes the two minute mark, and/or his name-dropping comes too fast to make out individual names.