SCENE:  At the headquarters of Jared ® Jewelry.   Patricia LOPEZ, the receptionist, is sitting at the front desk answering phone calls.

Phone rings.

LOPEZ:  Hello, Jared, the Galleria of Jewelry®…

VOICE on phone: Hello, this is Sol Gallivan, the Guardian of Empiricism.  What does your slogan “It can only be Jared” mean?

LOPEZ: Hello again, Mr. Gallivan.  It means the same thing it did yesterday.  It’s an ad slogan.

GALLIVAN:  But it implies that all meaning comes from Jared ®.  How do you substantiate that claim?

LOPEZ:  I don’t.  Can I help you?

GALLIVAN:  Yes.  Explain how you figure all meaning comes from Jared ®?

LOPEZ:  I really can’t, sir.  It’s just a slogan.  Thanks for your call.

GALLIVAN: But I…

(Phone hangs up).

(LOPEZ continues typing an email).

(Phone rings)

LOPEZ: Good Morning, Jared, the Galleria of Jewelry®…

GALLIVAN: Hello, this is Sol Gallivan, the Guardian of Empiricism.

LOPEZ: Hello again, Mr. Gallivan.

GALLIVAN: Could you please explain what you mean when your company says “it can only be Jared®?  Because it implies that there is some order to the universe, some eternal questions that are answered by your store.

LOPEZ: Yes, Mr. Gallivan.

GALLIVAN: Can you please tell me what those questions and answers are?

LOPEZ: No, Mr. Gallivan.

GALLIVAN: Because I’d like any empirical evidence that you have that your store actually imposes order on the universe.

LOPEZ: We’ll get back to you on that, sir.

GALLIVAN:  When exac…

(LOPEZ hangs up the phone).

(Jared LIGHT, CEO of Jared ®, walks in).

LIGHT: Hey, Patty.  What’s new?

LOPEZ:  Same as always.  That Gallivan guy is yapping about our ad slogan.

LIGHT:  (Yawns deeply).  OK.  Well, could you send one of the interns out for coffee…

(Phone rings.  LOPEZ holds up hand for a moment of quiet).

LOPEZ:  Jared, the Galleria of Jewelry®…

VOICE (on phone):  Yeah, this is Jeff Buckstein, security director for Jared’s ® Maplewood, MN store…

LOPEZ: Hey, Jeff.

BUCKSTEIN: Hey Patty.  I just had security haul off that Gallivan guy.  He was standing outside the store, yelling at people who were walking in.

LOPEZ:  What was he doing this time?

BUCKSTEIN: Yelling at people coming in the store that “there is no scientific evidence that It could, indeed, only be Jared ®”.

LOPEZ: Criminy.

BUCKSTEIN:  Please pass the word, OK?

LOPEZ: Will do.  Thanks, Jeff. (Hangs up).

LIGHT:  Gallivan again?

LOPEZ:  Yep.

LIGHT: Maplewood again?

LOPEZ: Yep.

LIGHT: It’s gonna be one of those days.

LOPEZ: Yep.

(Phone rings)

LOPEZ: Jared, the Galleria of Jewelry®…

GALLIVAN:  Hello, I’m Sol Gallivan, the Guardian of Empiricism.  I’d really like to know what you mean when you say “It can only be Jared…”

LOPEZ: It’s still just a slogan, Mr. Gallivan….

GALLIVAN:  I’m just wondering how you can sleep at night telling people untruths like…

(LIGHT motions to LOPEZ to give him the phone as GALLIVAN chatters away in the background).

GALLIVAN: …preying on the gullible and weak-minded…

LIGHT: Mister Gallivan?  This is Jared Light, CEO of Jared Jared, the Galleria of Jewelry®.

GALLIVAN: Mister Light, I’d like to ask you…

LIGHT: No, Mr. Gallivan, I’d like to ask you; if Jared Jared, the Galleria of Jewelry® is not what it can only be, what else can it be?

GALLIVAN: …

…

LIGHT:  Mister Gallivan?

(GALLIVAN hangs up the phone).

LOPEZ: Thanks, Mr. Light.

LIGHT:  No problem.

This entry was posted by by Mitch Berg on Monday, December 20th, 2010 at 12:00 pm and is filed under Faiths And Their Followers, Favorites - Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.