Brauer is reporting that Tom Misckhe has gotten the 10PM slot at WCCO:
. This is easily the funkiest hire WCCO has made since the late, lamented Phil Hendrie days… In one fell swoop, CBS and station management have grabbed a genuinely beloved local voice who makes truly original radio.
Beloved, we should add, among people who follow media closely (Brauer and, by the way, myself included). Mischke had a cult following in the Twin Cities, garnered over nearly two decades at KSTP-AM in which he never really got the ratings it took to be a “Success”, but Hubbard Broadcasting (bless their formerly-penurious little hearts) kept him on anyway.
But this is a great break. Here’s hoping he’ll return to, or maybe exceed, the greatness of his old evening show.
It’s a different voice, sure, but Mischke epitomizes this place just as much as some of those WCCO stalwarts. Kudos to the brass, who badly need to take chances but until now really haven’t done so. I hope they’re rewarded with blandness-loathing listeners who haven’t felt the need to program “830” into their radio’s pre-sets.
Well, congrats to my neighbor TD. Hope it’s as great as it should be!