Ex-Cel

By Mitch Berg

XCel Energy’s sponsorship deal with Saint Paul’s major arena is over:

All I know is that after twenty years of calling it “The X”, the new sponsor is going to have to be Excedrin, Microsoft Excel, X, Space X, or Ex-Lax, or I’m never going to remember it.

3 Responses to “Ex-Cel”

  1. donlokk Says:

    Shot in the Dark Arena?

  2. Night Writer Says:

    The St. Paul City Council will take it on and rename it Extreme Left Arena. Of course, the Council doesn’t have enough of your money to acquire the rights, but that’s never stopped them before.

  3. Bill C Says:

    Here’s who might skate in as a title sponsor, and for how much

    I long for the day when “journalists” stop making stupid puns in their bylines related to the subject of the article.

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