Did the management at “Black Rifle Coffee Company” – the gleefully un-PC, over-the-top God Guns ‘n Guts-oriented, veteran owned coffee company – go “woke”?
[CEO Evan Hafer] quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words and took them out of context. According to Hafer, his conversation with the NYT Magazine reporter was in the context of racism and anti-Semitism in America in light of Hafer being the target of an organized attack last year because of “my last name and my heritage.”
“We were purely discussing that,” Hafer says, and he was not conflating those groups with conservatives.
“The New York Times, as we know, the chances of them being objective were fairly slim, but we gave them the opportunity,” he added. He went on to mention veterans issues he hoped to bring attention to. But, unfortunately, the New York Times chose to go with “the salacious headline” about the company instead.
Hafer reiterated that racists and anti-Semites have no place in his company.
“I really need you guys to get the facts straight on this, which is: There’s no chance in hell I’m gonna talk s–t about conservatives to the New York Times. It’s just not gonna happen.”
You live and you learn. That’s my take.
Steven Kruiser is a little less forgiving…of Hafer:
How long do the mainstream media hacks have to keep exposing themselves as frothing-at-the-mouth haters of conservatives before conservatives get it? If Hafer truly thought that the Times was going to give him a fair shake and that this would be a good marketing opportunity, then he’s too monumentally stupid to be around anything that isn’t toddler-proofed. It’s like walking into a biker bar while wearing a tuxedo and being surprised you got your a** kicked after you called all of them wusses. It’s just super easy to predict how some things are going to work out.
Conservatives shouldn’t be treating The New York Times and its ilk with any kind of courtesy. Unless you want to be a turncoat, it’s not going to work out well for you. Don’t hang out with an enemy who spends all day pointing a knife at you then turn away and act surprised when you get stabbed in the back.
And here’s the most important lesson for conservatives: don’t pull the knife out, hand it back to your enemy, then turn away again.
Well, Kruiser’s gonna kruis. At the risk of giving Hafer too much credit – something I tend to be wont to do – he’s a businessman from Utah, not breezy media analyst; there’s a first time for everyone.
Not saying that stands up – Black Rifle is pretty savvy, generally.
Further evidence for my eternal advice – if you’re a conservative, any conservative, and the mainstream media are interviewing you for any reason, record the interaction. Every single time. If you’re misquoted, wrenched out of context, played for a patsy – as is likely in many corners of the media these days – you’ll have evidence.