I read yesterday’s headlines about the new, Preferred-One-Free MNSure rates, and got ready to write.
Then, I got an email from a friend who works in the Healthcare industry, which explains it much better:
The headlines on MNSure saying premiums rose only 4.5%. This reminds me of an old story.
A friend of mine was flying a helicopter in the fog in downtown St. Paul and his radio and navigation equipment failed suddenly. He knew he was in the midst of the downtown and going any direction could mean an immediate crash. He stayed put hovering for a few minutes, inching lower. When the fog lifted he was right outside the MN Dept. of Commerce. Not recognizing the building he grabbed a piece of paper and a big sharpie. He wrote in big block letters “Where am I?” and put it put it on the outside of his windshield. A commerce employee saw the helicopter’s predictament and wrote a note back and placed it in the building window. “You’re in a helicopter.”
Technically correct and absolutely meaningless.
That’s my take of this headline. The real problem is that the low cost insurer, Preferred One, dropped out. Maybe the remaining plans only increased by 4.5% but to the 60% who were on Preferred One, the real story is that their premiums are rising about 20%. Minnesotans will understand that if they take time to read the full story.
Which the DFL is counting on people not doing, naturally, as they relentlessly pound away with that “4.5%” number on ads around the state.
Recent history shows it’s not hard to fool Minnesotans.

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