I'll Take The Bus

I never really liked Subway's sandwiches; the limp fillings, the tasteless frozen-dough bread, the supernationally-sour pickles, the relatively steep price for what is essentially a baloney sandwich. When I am in the mood for a sandwich like that, I'll go the extra few blocks to a Cousins or a Jimmy Johns.

And that was before I heard this loathsome storytoday:

Today the National Legal and Policy Center called on the SUBWAY restaurant chain to immediately stop a European advertising campaign designed to exploit anti-American sentiment in countries like Germany. SUBWAY restaurants in Germany now feature tray-liners and posters promoting the film “Super Size Me.” They portray an obese Statue of Liberty holding a package of fries and a hamburger and begin with the bold headline “Why Are Americans So Fat?”

“SUBWAY has defined a new low in corporate behavior with this campaign,” said Ken Boehm, Chairman of the National Legal and Policy Center. He continued, “Inflaming cultural tensions to increase market share is immoral and dangerous. Americans deserve to know about SUBWAY’S campaign to insult us abroad and to attack our national symbols.

“We agree with House Majority Leader Tom DeLay when he says, ‘This is every bad stereotype about corporate America come true.’”

I'd like to see the ad in question (if you can find a scan, please email me).

But until I see an apology, they won't be getting another time from my family.

(Via Jay Reding)

UPDATE: Reader "Michael" has a scan of the placemat in question.

I may translate the whole thing later today...

Posted by Mitch at August 1, 2004 03:43 PM | TrackBack