I heard Willie Clark this morning.
Let's get back to that.
KSTP's announced new lineup marks the latest installment in KSTP-AM's swing toward the mushy center.
The word from inside KSTP-AM for the past half a decade has been that Ginny Morris - the Hubbard family scion that controls the station, company org charts notwithstanding - has always been uncomfortable with the "conservative" talk label (even though it was conservative talk that pulled the station from 2-point land in the Arbitron ratings, made KSTP-AM the cash cow of the Hubbard empire, and ultimately has enabled Hubbard to remain an independant entity in a broadcast industry that has been consolidating for over a decade). Morris has always wanted, say the sources, to be more of a "community" station, like the WCCO of yore; more local chat and sports and apolitical talk, less confrontation and risk of alienating the (large) percentage of the local population that disagrees with the dominant talkradio paradigm. It's the same theory that led Morris to plunk millions of dollars into Hubbard's FM107 "chick talk" operation - the theory that women just don't want to talk politics (or, judging by 107's ratings, much of anything else).
The theory posited last summer by the likes of Clear Channel on a national scale, and by KSTP locally, was that conservative talk's glory days are behind it - and KSTP's rough summer quarter (along with a dicey quarter for AM1280, where I do a show on the weekends for those of you who haven't heard) seemed, briefly, to bear that out.
Of course, the latest numbers show KSTP and the Patriot up (and AM950 back down, and flirting with dropping under the dreaded one-point mark), and Clear Channel is building its new talk operation around Rush Limbaugh (their scheduled point-counterpoint afternoon show notwithstanding), and all three major talkers have been bidding over the past year and a half for Jason Lewis' long-awaited return; not a bad demand curve, for a genre that's dying on the vine, huh?
OK, where were we?
Oh, yeah. Willie Clark.
Now, I think he just started here in the last week or so, after moving here from Sioux City. And it can take a while for a host to develop chemistry with his time slot, support staff (Pat Reusse, Kenny Olson, etc) and audience. Also, I caught less than an hour this morning; jumping from a small market like Sioux City to the #16 market in the country is also a bit of culture shock; all of the qualifications are duly noted.
That said: He's like Dave Lee, without the edginess.
KSTP-AM has managed to kill two birds with one stone; it's knocked itself out of contention in the morning race and returned to the old Hubbard tradition of having unlistenably bland morning shows. Bob Davis was the first listenable morning show at KSTP-AM since it went talk in 1980, barring the first year or so of Barbara Carlson and any time Bob Yates may have spent as a morning guy.
Again, allowing that Clark could grow into the slot and become a huge success, my first impression is that he makes me long for the glory days of Mike Edwards in the Morning.
Posted by Mitch at December 28, 2005 07:58 AM | TrackBack
I've listened to Willie (Loman) the past couple of days and he's unbearable. I'm a big fan of Mr. Davis and am not happy that he's moving to 9am-noon. But I wanted to give Willie a chance and have slogged through a few hours yesterday and today. At this point, I just can't take anymore. His delivery and content make Bill Bennett sound like Michael Savage on crank.
Posted by: the elder at December 28, 2005 10:02 AMListening to Willie the past couple of mornings has been painful. I know this is a new gig for him, but he just sounds terribly uncomfortable, out of place, and he has that plastic radio voice. The upshot of having Bob Davis move to 9 to noon is the elimination of all the breaks for traffic and weather.
Posted by: Lori at December 28, 2005 10:32 AMKSTP just replaced 5-9 a.m. edginess and bombast with boredom. Willie is a bore!!
What the hell is wrong with those guys at Hubbard? Two days listening to Bob Davis's morning replacement and putting Davis in a position where no one will listen to him because people are at work and not listening to the radio borders on the stupid.
Posted by: Greg at December 28, 2005 10:53 AMDon't forget, these are the same geniuses who think having Patrick Reusse on mornings, afternoons and twice on weekends is great programming.
Posted by: Kermit at December 28, 2005 12:10 PMWe all expect KSTP to move Mischke back to his 10:00 pm slot once Hannity goes to 100.3 FM... do you think there's any chance they may move this Willie guy as well? Maybe not, I don't know.
I mean, that's a bit of a dumb move... start a brand new guy in on the Morning Drive and then move him in eight months time. However, we've constantly seen dumb moves on the part of KSTP... letting go of Lewis was probably the biggest in recent memory. (With hiring Kroc coming in a close second.)
They should have kept Davis in Morning Drive.
If Kodiac will also produce for Willie, then he has a chance to work out a little bit... he's a pretty good producer.
Posted by: badda-blogger at December 28, 2005 12:27 PMDavis was alright, he was listenable until he became passionate about something - then he had all the subtlety of Barbara Carlson without the neurosis. The new guy, Willie, sounds awful but we should give him some time to smooth his delivery. Honestly though, I can't stand Kenny Olsen at all. He's a self-impressed smug little smart ass. In the past KSTP AM1500 always had rather lovable support casts, John McDougall, Peter Thiel, Rookie etc etc but this Olsen character just rubs me wrong and I switch stations as soon as I hear him.
Posted by: Craig at December 28, 2005 12:42 PMCraig- It's called a sense of humor and the "Soulman" has a decent one unlike the cast of loveable drones you mentioned (Rookie is a good role player but that's about it). I read "loveable" as boring, smartass as funny.
I would expect that Kodiak will follow Davis to his new time slot.
Posted by: the elder at December 28, 2005 03:04 PMI'm sure Kodiak will still produce Davis' show, but didn't he used to produce two shows in the evening? I might be remembering him doing this more than he actually did, but I know he definitely produced the Mischke Broadcast and James Lileks' show The Diner.
Then again, maybe that was when the Jackal was producing Mischke. It's been so long.
Posted by: badda-blogger at December 28, 2005 04:52 PMThat KSTP is running Clark early, a "soft open" before the grand opening, is most curious but the timing works. I'll allow that his broken delivery could be just getting used to the facilties, the format, and yes, Reusse and Soulman. Let's all wait until next week.
Let's also remember Bob Davis's first year, in the 10 pm slot. He was a bit of a project, but unlike Krok, one that turned out pretty well.
Posted by: R-Five at December 28, 2005 10:24 PMThis guy is horrible, At first I thought he won the Next Big Thing contest. I rather listen to Mike Morris. As far as Bob Davis, he is alright but now he is up against Laura Ingraham. No contest. And if you have XM Tony Snow rocks. If Hubbard had a brain they would buy the Patriot and move it to 107.1 so every one could listen.
Posted by: Brian at December 29, 2005 12:25 AMMitch; Thanks for being the CJ of talk radio and giving us the inside scoop.
I caught a little more of Willie this morning blathering with Reusse. Kodiak was audibly pissed that Willie couldn't figure out that he was telling him to cut Reusse off and go to a break. It was probably the funniest part of the show all week.
By the way, the best part of KSTP lineup shuffle is that there's an hour less of O'Connell and Rosenbaum fouling the airwaves.
Posted by: the elder at December 29, 2005 08:45 AMAt first I thought he won the Next Big Thing contest.
Posted by Brian at December 29, 2005 12:25 AM
Someone won that thing?
By the way, the best part of KSTP lineup shuffle is that there's an hour less of O'Connell and Rosenbaum fouling the airwaves.
Posted by the elder at December 29, 2005 08:45 AM
Amen. Now they just need to arrange for eight hours less of that misanthropic dry-drunk Reusse.
Posted by: Kermit at December 29, 2005 09:25 AMI miss the Willie from the "Don Bobo" show. :-)
Posted by: Nancy at December 29, 2005 09:27 AMWillie makes a mean vampire (see pics):
http://www.kscj.com/Pictures.cfm
Will he do Bela Lugosi impersonations on air, at Halloween?
Posted by: Tony Lee at December 29, 2005 11:36 AMHave tried listening to Willie the last three morning ... today ended up listening to Yates instead. If they are trying him out for a couple of morning shows (filling in for Wendy Wild on 950), they maybe looking for a slot for him.
Posted by: Jim B at December 29, 2005 11:45 AMI will try 100.3 next week, but expect I will end up listening to Laura Ingram or Wendy Wild depending on the topic.
That's Laura Ingraham (spoken with reverence, and just a tad of lust).
Posted by: Kermit at December 29, 2005 12:30 PMElder - Some people find Lewis Black and Chris Rock funny too. Maybe I'm "elder" than you but funny was Bill Cosby and Johnny Carson. Not that Kenny Olson is a professional comedian he just rubs me wrong, and maybe I read more into to it than is actually there, but I get the sense the "old mayor" gets a little sick of him too.
Posted by: Craig at December 29, 2005 02:57 PMActually I do find Chris Rock funny. Lewis Black I don't. I like both Cosby and Carson.
I'm not saying Kenny is a comic genius, but you were comparing him to Peter Thiel. A mop handle is funnier than Thiel. And more interesting.
GL could do with a little more bantering with Olsen and a little less recitation of "funny" e-mail lists that were mildly amusing the first time I read them. Back in 1999.
Posted by: the elder at December 29, 2005 04:23 PMMitch writes: "It's the same theory that led Morris to plunk millions of dollars into Hubbard's FM107 "chick talk" operation - the theory that women just don't want to talk politics (or, judging by 107's ratings, much of anything else)."
You just explained A LOT for me! I have been an FM107 listener (of some of their offerings) since the start. Recent comments made by Erin Rasmussen and Ian Punnett have convinced me (like a hammer on the head) that FM107 is not interested in having any thinking conservative women listening to their programs. I wish there was a local morning show like Punnett's without the insults to intelligent women and men, and to conservatives. I'll keep listening for a while, but that station is really getting offensive. Punnett was really gloating about FM107's canning Dr. Laura the other day. He was even comparing her to his own father (right message, wrong delivery)...I couldn't believe what I was hearing. He said that Dr. Laura was driving away listeners, which I find unbelievable. Their target audience has to be a minute group.
Posted by: TK at December 31, 2005 11:50 PM
Posted by: Mary, Mary at January 3, 2006 09:07 PMI really don't want to dump on Willie BUT when you took Bob Davis off 5-9, you "fixed" something that wasn't broke!!! I miss Bob; he's terrific. Not the same at 9, for me.
P.S. Can Willie not hesitate after every word??
Posted by: Mary, Mary at January 3, 2006 09:07 PMI really don't want to dump on Willie BUT when you took Bob Davis off 5-9, you "fixed" something that wasn't broke!!! I miss Bob; he's terrific. Not the same at 9, for me.
P.S. Can Willie not hesitate after every word??
Time for am1500 to cut its losses. Move Bob back to 530; hire the Polichicks for 9-12. I cannot see how Willie will make it. His Bio FYI is still on his previous employers website- something tells me this may be a total "trial balloon"
Posted by: Tim Dulac at January 11, 2006 10:48 PMTime for am1500 to cut its losses. Move Bob back to 530; hire the Polichicks for 9-12. I cannot see how Willie will make it. His Bio FYI is still on his previous employers website- something tells me this may be a total "trial balloon"
Posted by: Tim Dulac at January 11, 2006 10:48 PMWillie's an idiot - I don't know what KSTP was thinking - going from listening to Bob Davis and Kodiak every morning to listening to Willie is like going from watching a fireworks factory on fire to watching paint that has already dried dry - way to go KSTP
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