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October 31, 2005

Nothing Is Sacred

Back in elementary school, when I'd occasionally get sick, the big treat - the thing that made it all worthwhile - was the present I'd get toward the end of the afternoon; Mom and/or Dad would bring home a quart of Seven-Up and a MAD magazine.

Seven Up hasn't changed. MAD, unfortunately, has.

MAD was, of course, never sophisticated stuff - which is why it was the favorite humor mag of eight-year-olds nationwide.

I read my first issue in probably thirty years over the weekend.

Ugh.

While their cover parodies of current pop entertainment have always been dumb in a gloriously juvenile way that still gets a chuckle on, reading their "Wife Swap: Simpsons and Family Guy" bit was a little depressing; the writing, always slapdash, has gotten downright perfunctory.

Big deal, right? Right! It still drew a slapdash, gloriously juvenile chuckle. And it was at least non-political.

Now, when I was a kid it's entirely possible that MAD was awash in trite political commentary which either went over my head or, living in a Democrat household as I was, didn't catch my attention. Duly noted.

But two pieces in the MAD I read beat the reader over the head with all the subtlety of Don Martin drawing Linda Carter.

A pictorial, "Green Army Men for the Iraq War", showed updated plastic soldiers; "Abu Ghraib Guard" held a dog collar; "Sergeant Sexual Harrasser", a square-jawed lothario, pinched a shapely female clerk on the butt.

Mkay. The bit's a squib. It's MAD. No big.

But two pages later, the unforgiveable. A full page cartoon...

...by Ted Rall.

Never again.

Posted by Mitch at October 31, 2005 05:39 AM | TrackBack
Comments

For some unknown reason my brother got me sub to MAD as a gift a few years ago. "Ugh" is right. I'm not certain it is more political now than it was in 1970 but I remember that my grandmother wouldn't let me read it because it was communist. She said the same thing about UNICEF.

Posted by: Terry at October 31, 2005 08:46 AM

There was a letters column back in 1978 where someone from the Ku Klux Klan complained that MAD was a "communist Jew-run magazine" because of an "offensive" KKK joke in the parody of "Animal House". Yes, a serious "fan" letter from a Klansman to MAD.

As for Mitch's "all the subtlety of Don Martin drawing Linda Carter" reference, I have to say that I actually remember that one! She was undoing her Amazon bra. It was in the same feature as "Plastic Man giving some guy on the 32nd floor the finger". Thanks for the memories.

Posted by: Dave in Pgh. at October 31, 2005 10:42 AM

Someone else remembers "Ploobadoof"!

Wotta small world!

Posted by: mitch at October 31, 2005 11:00 AM

TED RALL!! I had the same experience a few years ago. I picked up and issue of MAD and found way too much liberlism for my taste, that and it's not very funny any more.

Posted by: Tracy at October 31, 2005 12:53 PM

You know for those of you enjoyed the earlier stuff from Mad (and Cracked), Half-priced Books and Shinders both usually have back issues for about $0.25 to $0.99 a copy.

Posted by: Thorley Winston at October 31, 2005 03:05 PM
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