This is the info from the Dennis Prager show a few days back. The book is excellent.

However, the point behind these stats wasn't so much an anti gun control point as it was "if it bleeds, it leads." The author made that very clear.

Another example is the amount of money spent in London on subway renovation after a massive tube fire. The fire killed about 20-30 people. Millions and millions of pounds were spent on the renovation. This was the only fire to kill this many people in the tube. It would have been much cheaper and much more effective if the authorities had just bought every house in London a smoke detector, as far more people are killed each year in London in houses without fire detectors than were killed in 1 single tube incident that will likely never happen again.

The point is that big noises and blood attract an inordinate amount of attention. This example does not speak to the issues behind pool or gun regulations. It deals with statistical probability and its (seemingly) inverse relation to public awareness.

This passage says more about what types of news/stats we choose to watch (and ignore) than it does about anything else.

The authors deal in determining incentives...not making political points about guns and swiming pools.