Say Cheese

One of my most enduring memories of 2003 - when I spent much of the year unemployed - was hitting the classifieds and job leads hard, bright and early every morning. Frequently, the TV would be tuned into the Disney Channel. And for whatever reason, nearyl every morning they'd play that Kraft "Cheesasaurus Rex" commercial. Rex is a guitar-playing cheese-orange dinosaur, and the jingle is a, um, cheesy pop trifle that is implanted in my brain to the point of being a frequent ear-worm.

It's Chee-sa-saurus Rex

I still hear it, and it still takes me back to those dingy, desperate mornings.

So I finally googled it. Wow. Some people take that stupid ad seriously, to the point of treating it like serious social commentary.

I've never actualy seen the commercial, and wouldn't know the dinosaur if it smacked me in the head...

Posted by Mitch at March 31, 2005 06:28 AM | TrackBack