Shot In The Dark: Bigger shares of a shrinking market

December 24, 2004

Bigger shares of a shrinking market

(Guest post by Steve Gigl)

In other news, I see that Fox 9 (KMSP)'s ratings are getting some news. I've preferred their newscast to most of the others, but I was disappointed in the last couple of weeks with the way they've turned towards the breathless, "you're going to die if you don't tune in after the commercial break!" delivery and writing, the same style that has turned me away from both WCCO and KSTP. Here's hoping they settle back down soon.

The best news about the news?

November was mourned by local TV executives because of the sharp drop-offs in overall viewers for most late-night news programs, which produced lower ratings overall. They consoled themselves by looking instead at the percentage of viewers -- the share -- watching their shows.

People are still turning away from TV news. How's that for a blogger's Christmas present?

And that's probably all I'll have to offer today, other than to wish everyone a warm, safe, and Merry Christmas!

Posted by at December 24, 2004 05:55 PM | TrackBack

Comments

Those SOBs at KMSP have entire effin' hour to report a little bit beyond the usual "N troops died today in Iraq" with the implied "it's really going badly there, isn't it?", but no.

Robin R puts on her sad-but-serious face, reports the newest casualties, segues into a CNN(!?!?) film, and then it's off to an in-depth report on the most popular dog breeds or how gas prices have gone up or down.

Channels 4 & 11 both suck with 5 being only marginally better, but 9 deserves special condemnation for being both an hour long and a Fox affiliate - and still tring to act like the others.

Posted by: jdm at December 26, 2004 10:11 AM