December 16, 2004

Party Of The Working Man In Action

I caught a few minutes of the Wendy Wild show the other day. She and (presumably) her producer were talking about Wal-Mart's new food stores; one of them mentioned that some Wal-Marts carry wine.

WENDY (or the producer - their voices are pretty indistinguishable): "Wow. I bet that's good wine".

WENDY (or producer): "Chez Des Moines!"

W(op): "Better buy a bottle opener, because there's not gonna be a cork!"

W(op): "I...

I flipped back to listen to Hewitt's commercial.

Posted by Mitch at December 16, 2004 06:22 AM | TrackBack

The funny part is, even though I'm not a big wine person, I keep hearing ( ) that in a few years almost all wines will be replacing corks with screwcaps or some other -- more reliable -- method. Even really good wines. I wonder if Ms. Wild brings such depth of knowledge to all of her topics?

Posted by: Steve Gigl at December 16, 2004 09:49 AM

True, actually. I briefly dated a wine expert who told me that not only is cork becoming scarce, but a disease is ruining much of the cork that IS available. As a result, not only are plastic corks no longer *completely* declasse, but in fact boxed wine might be moving out of the "gauche" category.

I suspect that Wild Wendy or whatever her name is learns her culcha the same way she learns history, politics, current events and everything else - by parroting whatever she hears from other people.

Posted by: mitch at December 16, 2004 10:01 AM

One of the small9and very good) wineries in the Sierra foothills in California (Charles Mitchell) already has one of two wines with screw-caps. Still very good wine, but the screw-cap is disconcerting.

Posted by: James Ph. at December 16, 2004 11:09 AM

Screw tops are the future of wine. Aside from the real cork issues noted above, composite and plastic corks are unreliable for sealing and especially resealing wine. There is about a 10% spoilage rate for wine due to corkage issues.

I work in the liquor business and it's widly expected that screw tops will be the norm in less than 10 years. Box wine will also become more popular but personally I think more wineries will go to screw tops than boxes, though boxes do provide more cost savings. The trend has already started among several wineries. Some some high end wines will probably stay with corks for aging purposes, but corks will be rare in the next decade.

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