Incongruous - I took a

Incongruous - I took a rare listen to the KQ Morning Show today.

The sponsor for the last "News" segment? The Saint Paul Chamber Orchestra.

I listened to the spot, wondering when the ironic redirection would come. There HAD to be one! To reinforce the predication: the voice-over guy is the same guy who does all those funny "Minnesota Twins - Get to Know 'Em" spots. The spot HAD to end up funny, dammit!

Nope. No post-Letterman ironic displacement, no aural pratfall to endear the SPCO's MPR-ish approach to the Budweiser-'n-Minnesota Wild audience on The Morning Show.

I wondered why the SPCO was spending its ad dollars on KQRS. There were only a few possible answers that came to my not-yet-caffeinated mind:

1. Someone at the SPCO lost a bet on their kid's soccer game. Had he won, the other party to the bet would have had to join the NRA.
2. The SPCO's board requires a percentage of their ad dollar to go to ethnically integrated radio shows. Philip "Dog" Wise ironically makes KQ more integrated than relentlessly PC MPR.
3. Someone in the SPCO's business office has given up hitting on Cathy Wurzer, and is angling for Terry Traen.

I may revisit this after a cup of coffee.

Posted by Mitch at April 30, 2003 09:48 AM