Kulcha Watch - Instapundit notes

Kulcha Watch - Instapundit notes Lileks' observation about a cultural watershed for which some of us have been waiting a lifetime:

...there’s been a sharp decrease in the Boomer Uber Alles effect. If an ad agency suggested using a Joe Cocker song for a car commercial they’d be met with rolled eyes. There’s a marked decrease in tie-dye nostalgia and dead rock-star hagiography. Culturally speaking, I think that pig in the python has finally been digested.

Has the pig been digested? Partially. But it's also been joined by a goat.

Because while the baby boomers enter their Buick-buying, digestive-products-consuming phase of life, those of us who immediately followed them are finally hitting (in theory) our "peak earning years". If I'm seeing fewer references to the Doors and the Beatles, it's because they have to make room for enough Ramones (Blitzkrieg Bop's "Hey, Ho, Let's Go" is popping up in ads all over the place), Iggy Pop (can't swing a cat without hearing Lust For Life on a commercial) or, for the real ex-hipsters, the Soft Boys (I Wanna Destroy You was the hilarious soundtrack for an Amazon.com ad last year).

So little air time. So many market segments.

Posted by Mitch at July 16, 2003 07:46 AM