Shocking?

Pepsi has just put out a press release about its lineup of Super Bowl ads.

The big deal, of course, is the 100 million download music giveaway:

Pepsi iTunes – “I Fought The Law”
This groundbreaking ad, featuring 16 real-life teenagers who were sued by the recording industry for illegally downloading music from the Internet, shows music fans a new way to freely and legally download music--the Pepsi iTunes 100 Million Song Giveaway. The commercial is set to Green Day's version of "I Fought the Law.”

About the Pepsi iTunes Promotion
On Super Bowl Sunday, Apple and Pepsi will launch a historic promotion to legally give away 100 million free songs to Mac and Windows PC users from Apple's iTunes Music Store -- the world's number one digital music service.

On the one hand - I like the idea; free music, and lampooning the RIAA (albeit for Pepsi's commercial gain). On the other - there could be a hundred billion free songs available (they're putting download codes on bottles of Pepsi products) and I still won't win one. On the third hand - Green Day doing "I Fought The Law" - pretty cool.

But I'm really wondering about this one:

Sierra Mist – “Bagpipes”
A bagpiper performing in extremely hot temperatures finds a unique way to achieve a “shockingly refreshing” cool down.

I smell a kilt joke coming on.

Posted by Mitch at January 29, 2004 08:31 AM