Donald Trump called ISIS “Evil Losers” in the wake of the Arianna Grande bombing last night.

Some on the left called the appelation the illiterate interjection of a trained chimp.

Not so much, says Scott Adams, who has over the past two years proven to be the only pundit in American who actually gets Trump.  It’s part of Trump being, as Adams calls him, the Master Persuader.

He’s “branded” ISIS.  And – says Adams – it’s genius:

If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. If you call them non-Muslim, it just rolls off their backs because they have Korans and stuff. Almost any other “brand” you can imagine is either inert or beneficial to Loser recruitment.

Loser is different. No one joins the Loser movement. Try at home, with your family or friends, to concoct a more effective brand poisoning than Loser. You probably can’t. Remember, your brand has to fit with future confirmation evidence. The Losers on the battlefield will continue to be losing, so the brand is engineered to get stickier over time. Your alternative idea for a brand solution has to have that quality of future confirmation too. Good luck finding a better persuasion brand.

This is not accidental. President Trump does (laugh if you will) have the best words, at least for this sort of thing. He’s proven it over and over. Just ask Jeb, Ted, and HIllary.

The whole thing is worth a read.

56 thoughts on “Branding

  1. You’ve correctly characterized the reprobate leftists that drive the Democrat short bus, Mamm. I was just observing SITD seems to attract the chalk eating, window licking dolts they haul around.

  2. Jeezus, you guys. Emery 1 plays you all like an effing fiddle. Heck, both Emerys do, but I’ll have to give credit to Emery for causing one of longest comment threads I’ve ever seen on SitD last week – and this one pretty much has legs as well.

  3. You have to understand Emery’s role here, jdm. He (presumably he, but we don’t know for sure) is a sophist, plagiarist and a threadjacker, but he/she/it does play a role because of his/her/its willingness to aggregate the simpering bien pensant worldview and repackage (plagiarize) it for consumption on this blog. Emery’s bot-like commentary is a win for Mitch, because it means clicks. It’s a win for Emery, because in real life no one would talk to him/her/it, and for most of the other commenters on the blog Emery is a bile- and methane-filled piñata, encrusted in poutine residue* and richly deserving of a whack or two. There’s something for everybody!

    *At one point Emery claimed to be Canadian, if I remember correctly.

  4. Off the subject, I haooen to be working in Canada right now. Last Sunday we were at a restaurant looking at the menue, one of my colleagues from Texas looks up and pointing at a picture of a greasy mess of french fries and gravy, asks the waitress “how’s the poontang”, ma’am?

    Not missing a beat, she tells him its not bad, but the best poontang is in Quebec.

  5. ‘…she tells him its not bad, but the best poontang is in Quebec.’

    so if its heathen strange you want, the best is in Quebec – those Canadians are always so polite, you must be in Alberta

  6. Mr. D, Thanks for the correction. I hang my head in shame for not seeing the click-bait aspect. It does resolve my annoyance with Emery’s noticeable inability to actually carry on discussion with evidence based propositions that through careful and logical methods spirals in to a conclusion based on the agreement of all parties. No, Emery is just a Whacka-Mole machine.

    Carry on 😉

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