Carbonite was one of the companies that dropped its sponsorship of Rush Limbaugh during last week’s snit over the host mischaracterizing Sandra Fluke, the Georgetown Law school student who is clearly overpaying for both her education and her birth control, as a “slut”. (She’s a “Democrat/Media (ptr) prop”, to be perfectly accurate).
And that self-righteousness has come home to roost:
However, it hasn’t done much to contribute to his company’s stock price. Since the market opened on Monday through its close today, Carbonite stock (NASDAQ:CARB) has plummeted nearly 12 percent, outpacing the drop of the NASDAQ index in that same time period by nine-and-a-half points. It was also one of the biggest decliners on the NASDAQ on Tuesday.
Maybe the League of Women Voters will pick up the slack?
Karma is a bitch, ain’t it?
I happened to listen to Rush’s show yesterday while driving to Winona. Mitch, since you are in the radio biz, you probably know this, but he explained how ad buys work. Ultimately, no advertisers bailed, they just asked that, for the time being, they don’t want their ads running during Rush’s shows. He made a great point about ABC’s hypocrisy in making a big news story out of it, when they know how things like that work. I will probably not live to see the day when these same self righteous left wing Ministry of Propaganda minions espouse the same vitriol when a moron like Bill Maher calls a conservative woman the “c” word, which many women have told me over the years is the most derogatory thing a man can call a woman.
Well I listened to the show (while driving to an undisclosed location) as well, BH429, and that’s not exactly what he said. There have been some significant drops among his advertisers – like Carbonite and ProFlowers (Sherri’s Berries) that pay the EIB for commercial time when the show goes from national to local. Limbaugh gets to keep that revenue.
A number of local advertisers have also dropped but it is literally a drop in the ocean when you factor – as Rush did – the thousands that buy ads locally.
Carbonite wasn’t doing so hot before the drop and the CEO who was giving mostly to Democrats is now relying on Ed Schultz, Rachel Maddow and some other AirAmerica wack job to promote the business. If I had any interest in tech stocks, I think I’d look at shorting it because RushBo was the only thing keeping that turkey in the air.
Rush has a long waiting list of people wanting to get on the air with him. If Carbonite and ProFlowers bail, there’ll be a half dozen others bidding for the open time.
Limbaugh is going to profit handsomely from this. People who are doing the end-zone happy dance over Rush’s “lost advertisers” never ever ever get it; these sorts of controversies almost always benefit the show in the mid-to-long term, if not the short term. Unless the host says or does something so depraved that it genuinely offends peoples’ core beliefs – and breezily calling a trojan-horse PR-pimp a “slut” is not that – then the host, especially on a national level, almost always wins big.
As much as I’d like to do a happy feet dance, it looks like Carbonite stock has been tanking pretty steadily since the beginning of the year:
http://www.google.com/finance?client=ob&q=NASDAQ:CARB#
Still, this can’t be helping.
“…..relying on Ed Schultz, Rachel Maddow and some other AirAmerica wack job to promote the business.”
Hell of a business model, no wonder their stock is on a downturn.
After I read about some of these sponsors deserting the Maha Rushie’s show, I had a thought….
What if The MOB had it’s own on-line gift shop, and advertized on Rush’s show? SITD coffeecups, (RedSquirrel Report, Kool-Aid Report, Mr. Dilletante) t-shirts.
Friendly Neighborhood Republican Flowers.
We would also sponsor The NARN………
It was just a thought.
Payback’s a bitch…
A Limbaugh spokesman said that California mattress company Sleep Train asked to restart a “voiced endorsement” from Limbaugh that it had publicly cut off last week. The company said at the time that it “does not condone such negative comments toward any person.”…
Sleep Train’s departure from the program had been billed by some observers as particularly significant because the mattress retailer had been with Limbaugh show for 25 years. Yet the tone of Sleep Train’s withdrawal statement last Friday hinted it might not be pulling out for the long run…
Limbaugh spokesman Brian Glicklich on Thursday forwarded a copy of an email that he said had been sent to Sleep Train Chief Executive Dale Carlsen. In it, Glicklich wrote that Limbaugh had personally received the company’s requests to resume advertising on his show.
“Unfortunately,” Glicklich wrote, “your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.”
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