It’s been two months now that the Twin Cities and national left has been flexing its proverbial muscles over Target’s donation to MNForward.
It got to the point over the summer where the Twin Cities left and media (pardon the redundancy) thought they’d made a huuuuuge dent on Target’s market capitalization.
Indeed even today you can read leftybloggers chortling “Omigod, I have to go to Target! I feel teh icky! LOLCATZ”, and hear about Big Gay staging protests at Targets all over the country, and even throwing “Flashmobs”, which seems to be something the kids today call “big groups of noisy douchebags”, at Target stores.
Because Target – one of the most socially liberal, with-it, pr0-gay companies in American business, dared to donate to a politician who’d support the interests of Minnesota businesses. Because they hate gays, we’re supposed to believe.
Target must be really hurting. Right?
Not so much:
Blue is Target. Red is the Dow.
Target was already at a low due to bad consumer confidence numbers at that point (the week before July 23 or so).
So how did Target’s performance stack up next to companies that, ahem, don’t “hate gays?” Companies like Dollar Tree (darker blue), Family Dollar (Green), Costco (yellow) and Target (the lighter blue)?
Costco apparently hates gays even more! And board at WalMart were apparently riding in the Pride Parade on a gigantic motorized sex aid wearing leather S and M wear!
Or perhaps it’s simpler than that; perhaps Big Gay and the left aren’t nearly as powerful as they think, and Target is doing juuuuust fine, with or without protests.