Joe Doakes, once of Como Park, emails:<\/p>\n
\nI get lots of spam emails but never see them. My spam filter works fine for real spam. It’s spam-ish emails that get through. “Legitimate” spam, so to speak.<\/div>\n<\/div>\nMarketing people will tell you that the best source of business is your existing customer list. They already know the way to your door. They paid you money in the past. The trick is to get them back in the door again to spend more money in the future. How to do that?<\/div>\n<\/div>\nKeep your name in front of them. Email a quarterly newsletter. Email monthly specials. Email “Happy Birthday!” greetings. That way, when the customer thinks “I should buy . . . ” they already know who to buy it from.<\/div>\n<\/div>\nExcept I HATE SPAM. Pelting me with spam emails is far more likely to annoy me than to make me grateful. Do businesses gain more repeat business from spam than they drive away? I wonder.<\/div>\n<\/div>\nAnd it’s everywhere. The grocery store wants my email before I can get the BOGO on green grapes but that means receiving weekly coupon emails. The oil change place wants to send me a three-month reminder in addition to holiday greetings. The dentist, health care provider, insurance agent, Congresscritter, drugstore, discount warehouse . . . STOP SENDING ME THIS CRAP!<\/div>\n<\/div>\nBut I can’t tell them that, or they will take my name off the list, and the next time I shop there, they will say my account has been closed at my request. <\/div>\n<\/div>\nMarketing majors take note: it’s people like you what cause civil unrest. My next “mostly peaceful” protest may be at your office. And not a soul would blame me.<\/div>\n<\/div>\nJoe Doakes<\/div>\n<\/blockquote>\n<\/div>\n\n\n\nPoint taken – although I’m going after the people (or “people”) that design phone trees first.\u00a0<\/p>\n
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