https:\/\/ace.mu.nu\/<\/a> and scroll down to “The Morning Rant: Cracker Barrel Went Woke and Now It’s Going Broke” for a nice recap. <\/p>\n\n\n\nSometimes I wonder if every big company is working from the same “How to Destroy Your Business” cheat sheet, but that cynically paints with too broad a brush. It\u2019s not “every big company” but “every company that ought to know its customers better.” This isn\u2019t a woke failing, it\u2019s a management failing. Figure out what the customers want, figure out how much they\u2019ll pay for it, figure out how to sell them what they want at the price they\u2019re willing to pay, then get rich doing it. It\u2019s been the business model of civilization for thousands of years. How hard is it to understand?<\/p>\n\n\n\n
I could see Target deciding to go woke. They’ve been on the cutting edge of liberal silliness forever. They were leaders in the trans bathroom issue. They refuse to sell spark plugs because gas lawn mowers kill Mother Nature. For them to put penis shorts in girls\u2019 clothes should have made perfect sense, given the liberal woke crowd they’re marking to. It only blew up because they failed to understand that Woodbury Soccer Moms are all in for gay rights and saving the planet when the issue is theoretical but some of them become Mama Bear protecting her little girl cubs when the issue is personal. \u201cWoke\u201d is fine until their own daughter is at risk of being raped by the trannie in the girls\u2019 bathroom at school, or shot by the vibrant kid who be jus bout to turn his life t’roun, or beat up by the diversity princess because the daughter didn’t respeck her. Then, old fashioned law-and-order values are in hot demand. Not enough to sustain a serious boycott to cause serious damage to the brand, but enough to be noticed. Okay, that’s Target.<\/p>\n\n\n\n
Cracker Barrel, on the other hand, should know better. Their customers are Southern church-goers and senior citizens. It’s the Denny’s crowd, one economic step up from the Waffle House rabble. They\u2019re willing to tolerate queers and trannies but they’re not the least bit interested in celebrating them. If you\u2019re going queer, we’re going elsewhere, same as the Bud Light drinkers.<\/p>\n\n\n\n
Personally, I’m waiting for Remington to announce its new Rainbow Pride Rifle to completely finish off the brand forever. Can\u2019t be long now, can it? <\/p>\n\n\n\n
Joe Doakes, no longer in Como Park<\/p>\n<\/blockquote>\n\n\n\n
Personally, the problem is that so many of these brands we’re avoiding are ones I haven’t patronized in forever. <\/p>\n\n\n\n
Cracker Barrel? In the ’90s – when my budget made a trip to CB a treat for special occasions – it was an event. A destination. The biscuits alone were something I looked forward to. <\/p>\n\n\n\n
The last time I ate at a CB – maybe 2017? – it was like eating at a Perkins that’d given up. Them going “woke” was a market anticlimax for me. <\/p>\n","protected":false},"excerpt":{"rendered":"
Joe Doakes, no longer from Como Park, emails: Seems that Cracker Barrel is in financial trouble after inviting restaurant patrons to celebrate Gay Pride. Go to https:\/\/ace.mu.nu\/ and scroll down to “The Morning Rant: Cracker Barrel Went Woke and Now It’s Going Broke” for a nice recap. Sometimes I wonder if every big company is working from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,18],"tags":[],"class_list":["post-87579","post","type-post","status-publish","format-standard","hentry","category-economy-and-the-market","category-pc"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/87579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87579"}],"version-history":[{"count":1,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/87579\/revisions"}],"predecessor-version":[{"id":87580,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/87579\/revisions\/87580"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=87579"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=87579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}