Joe Doakes from Como Park emails:<\/p>\n\n\n\n
It used to drive my wife crazy that I bought Land 0 Lakes butter instead of Cub’s house brand. Cost an extra buck a pound. Why buy it?<\/p>
I claimed it was because Land 0 Lakes is a farmers’ cooperative so I was helping farmers, but she could smell the cow manure in that answer. The truth is the packaging reminded me of home, of the olden days, of traditional brands I grew up with. The old white guy on the can of oatmeal. The Black woman with the kerchief around her head on the bottle of maple syrup. The mermaid on the can of tuna. And the Indian girl on the box of butter. They all changed over the years, of course, each time getting more modern looking. But now – the butter girl is gone. Just a big, empty zero where she used to be.<\/p>
Look, guys, I can get butter anywhere. I don’t need to spend the extra buck for yours. That girl wasn’t hurting anything. Yeah, okay, so a couple of professional complainers bitched about it. But millions of the rest of us bought it because we knew and loved the label, the connection to tradition. You just cut me off from that.<\/p>
Now there’s no reason for me to spend the extra buck. So I won’t. Ever again.<\/p>
Joe Doakes<\/p>
<\/p><\/blockquote>\n\n\n\n
I often wonder whether companies are ever going to rebound, to snap back on the whole politically correct virtue signaling thing?<\/p>
<\/p>
It would be interesting to try and trace the psychology of advertising and marketing as related to clinging to social trends.<\/p>\n","protected":false},"excerpt":{"rendered":"
Joe Doakes from Como Park emails: It used to drive my wife crazy that I bought Land 0 Lakes butter instead of Cub’s house brand. Cost an extra buck a pound. Why buy it? I claimed it was because Land 0 Lakes is a farmers’ cooperative so I was helping farmers, but she could smell […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414,18],"tags":[],"class_list":["post-73909","post","type-post","status-publish","format-standard","hentry","category-identity-first","category-pc"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73909"}],"version-history":[{"count":1,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73909\/revisions"}],"predecessor-version":[{"id":73910,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/73909\/revisions\/73910"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73909"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}