{"id":68669,"date":"2018-12-05T06:00:56","date_gmt":"2018-12-05T12:00:56","guid":{"rendered":"https:\/\/www.shotinthedark.info\/wp\/?p=68669"},"modified":"2018-12-02T12:27:02","modified_gmt":"2018-12-02T18:27:02","slug":"i-always-suspected","status":"publish","type":"post","link":"http:\/\/www.shotinthedark.info\/wp\/?p=68669","title":{"rendered":"I Always Suspected&#8230;"},"content":{"rendered":"<p>\u2026 that <a href=\"https:\/\/philadelphia.cbslocal.com\/2018\/11\/28\/payless-palessi-opens-fake-luxury-store-experiment-sells-customers-expensive-shoes-luxury-adweek-marketing\/\">this was how the world of <\/a><a href=\"https:\/\/philadelphia.cbslocal.com\/2018\/11\/28\/payless-palessi-opens-fake-luxury-store-experiment-sells-customers-expensive-shoes-luxury-adweek-marketing\/\">fashion worked<\/a><\/p>\n<blockquote><p><span style=\"caret-color: #333333; color: #333333; font-family: Lato, Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration: none; display: inline !important; float: none;\">Payless\u2019 recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called Palessi, as an experiment to see just how much fashion-forward people would pay to have high-end shoes.<\/span>..Those that attended the exclusive party paid between $200 and $600 for Payless shoes that typically run up to $40. Payless, as Palessi, sold $3,000 worth of shoes in hours within the opening.<\/p><\/blockquote>\n<blockquote><p>\u201cI would pay $400, $500,\u201d<span class=\"Apple-converted-space\">\u00a0<\/span><a style=\"margin: 0px; padding: 0px; border: 0px; outline: none; vertical-align: baseline; text-decoration: none; color: #2457a7; background-position: 0px 0px; background-repeat: initial initial;\" href=\"https:\/\/www.youtube.com\/watch?v=7YR2bovjfMU\">said one influencer<\/a>. \u201cPeople will be like \u2018where did you get those?&#8217;\u201d<\/p><\/blockquote>\n<blockquote><p>Other influencers remarked on the look of the shoes, the quality of the material, and were overall impressed by the Payless shoes.<\/p><\/blockquote>\n<blockquote><p>The discount shoe company \u201cwanted to push the social experiment genre to new extremes, while simultaneously using it to make a cultural statement,\u201d Doug Cameron, DCX Growth Accelerator\u2019s chief creative officer,\u00a0<a style=\"margin: 0px; padding: 0px; border: 0px; outline: none; vertical-align: baseline; text-decoration: none; color: #2457a7; background-position: 0px 0px; background-repeat: initial initial;\" href=\"https:\/\/www.adweek.com\/brand-marketing\/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes\/\">told Adweek<\/a>.<\/p><\/blockquote>\n<p>My entire life, I have suspected the &#8220;fashion and put industry was built entirely on exploiting gullibility, herd mentality and insecurity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2026 that this was how the world of fashion worked Payless\u2019 recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called Palessi, as an experiment to see just how much fashion-forward people would pay to have high-end shoes&#8230;Those that attended the exclusive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-68669","post","type-post","status-publish","format-standard","hentry","category-geekery"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/68669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68669"}],"version-history":[{"count":3,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/68669\/revisions"}],"predecessor-version":[{"id":68676,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/68669\/revisions\/68676"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68669"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}