Joe Doakes from Como Park emails:<\/p>\n
\nThe purpose of advertising is to influence behavior, we all know that.\u00a0 And the more people who see the advertisement, the more potential customers whose behavior is available to be influenced.\u00a0 That\u2019s why advertisers pay millions of dollars for a 30-second commercial during the Super Bowl: they know they\u2019ll be influencing millions of potential customers with their ads.<\/span><\/p>\n
\u00a0<\/span>Which brings up the question: how long must I stare at an advertisement for it to influence me?\u00a0 Does it take the full 30-seconds for the magic to work?\u00a0 Could it happen more quickly?\u00a0 Perhaps even unconsciously?\u00a0 Does subliminal advertising work?\u00a0 Lots of researchers think so.<\/span><\/p>\n
\u00a0<\/span>If they\u2019re right, I wish they\u2019d explain it to web designers.\u00a0 I click on links because I want to read the article.\u00a0 But when the web page takes forever to load, then refuses to let me click through the ad, and auto-plays videos I don\u2019t want to see . . . I click away, having never read the article at all.\u00a0 My behavior is influenced negatively.<\/span><\/p>\n
I<\/span>f they\u2019d bring up the article right away, the ads could appear in my peripheral vision while I read. \u00a0I\u2019d actually see them, they could do their magic, my behavior would be influenced positively.\u00a0 If the blog author\u2019s article got mentioned on Instapundit, the resulting Insta-lanche would put millions of potential customers in position available to be influenced by the peripheral ads.<\/span><\/p>\n
\u00a0<\/span>Joe Doakes<\/span><\/p>\n<\/blockquote>\n
Don’t look at me. \u00a0I moved my ads to the sidebar.<\/p>\n","protected":false},"excerpt":{"rendered":"
Joe Doakes from Como Park emails: The purpose of advertising is to influence behavior, we all know that.\u00a0 And the more people who see the advertisement, the more potential customers whose behavior is available to be influenced.\u00a0 That\u2019s why advertisers pay millions of dollars for a 30-second commercial during the Super Bowl: they know they\u2019ll […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,57],"tags":[],"class_list":["post-62634","post","type-post","status-publish","format-standard","hentry","category-blogs","category-economy-and-the-market"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/62634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62634"}],"version-history":[{"count":1,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/62634\/revisions"}],"predecessor-version":[{"id":62635,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/62634\/revisions\/62635"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62634"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}