{"id":4570,"date":"2009-04-13T07:29:38","date_gmt":"2009-04-13T12:29:38","guid":{"rendered":"http:\/\/www.shotinthedark.info\/wp\/?p=4570"},"modified":"2013-10-02T09:23:57","modified_gmt":"2013-10-02T14:23:57","slug":"attention-marketers","status":"publish","type":"post","link":"http:\/\/www.shotinthedark.info\/wp\/?p=4570","title":{"rendered":"Attention, Marketers"},"content":{"rendered":"<p>To: Marketing departments at Gibson Guitars, Saab, Hecker &#038; Koch, Schechter, Apple, Fender Guitars, Lenovo, Springfield Armory, The Saint Paul Hotel, Amazon.com, Mesa Amplifiers, NoodleCo, Cannondale Bikes, <em>Fabrique Nationale, <\/em>Best Buy, 1-800-FLOWERS, Sony, Guitar Center, Rainbow Foods, <em>Schweize Industrie Gesellschaft<\/em>, Jeep, Chipotle, Marshall Electronics, General NanoSysterms, <em>Taqueria Pineda, <\/em>Bentley, Marriott, ParaOrdinance, Kowalski&#8217;s Market, The Park South Hotel in Manhattan, Hamer Guitars, DOD Electronics, Colt Firearms, Line Six Amplifiers, Shure, Kelloggs, Kimber Firearms, Guild Guitars.<\/p>\n<p>From: Mitch Berg<\/p>\n<p>Re: Solving that pesky <a href=\"http:\/\/adage.com\/article?article_id=135938\">FTC issue.<\/a><\/p>\n<p>All,<\/p>\n<p>I&#8217;m not sure who did what to whom to get the FTC all up in your grille, but it musta been a doozy of a lie!<\/p>\n<blockquote><p>As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they&#8217;re promoting, along with the product&#8217;s marketer. This could present a significant issue for marketers, including the likes of Microsoft, Ford and Pepsi, who spend billions on word-of-mouth and social media. PQ Media projects that marketers will spend $3.7 billion on word-of-mouth marketing in 2011.<\/p><\/blockquote>\n<p>At any rate &#8211; just to be safe (and protect your shareholders), feel perfectly free to dump whatever social networkers you&#8217;re working with now, and send products to <em>me <\/em>to review.\u00a0 I guarantee absolute, fiercely-honest lawsuit-proof reviews of your products and services.<br \/>\nAll of them.<\/p>\n<p>It&#8217;s your fiduciary duty!<\/p>\n<p>That is all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To: Marketing departments at Gibson Guitars, Saab, Hecker &#038; Koch, Schechter, Apple, Fender Guitars, Lenovo, Springfield Armory, The Saint Paul Hotel, Amazon.com, Mesa Amplifiers, NoodleCo, Cannondale Bikes, Fabrique Nationale, Best Buy, 1-800-FLOWERS, Sony, Guitar Center, Rainbow Foods, Schweize Industrie Gesellschaft, Jeep, Chipotle, Marshall Electronics, General NanoSysterms, Taqueria Pineda, Bentley, Marriott, ParaOrdinance, Kowalski&#8217;s Market, The Park [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[249],"class_list":["post-4570","post","type-post","status-publish","format-standard","hentry","category-blogs","tag-open-letters"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/4570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4570"}],"version-history":[{"count":1,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/4570\/revisions"}],"predecessor-version":[{"id":38804,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/4570\/revisions\/38804"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4570"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}