{"id":35851,"date":"2013-04-18T10:00:50","date_gmt":"2013-04-18T15:00:50","guid":{"rendered":"http:\/\/www.shotinthedark.info\/wp\/?p=35851"},"modified":"2013-09-06T15:25:17","modified_gmt":"2013-09-06T20:25:17","slug":"your-numbers-are-like-voodoo","status":"publish","type":"post","link":"http:\/\/www.shotinthedark.info\/wp\/?p=35851","title":{"rendered":"&#8220;Your Numbers Are Like Voodoo&#8221;"},"content":{"rendered":"<p>(SCENE: \u00a0Mitch BERG is standing in the line for car tabs at the Saint Paul Sears with Avery LIBRELLE)<\/p>\n<p>LIBRELLE: \u00a0I saw your blog <a href=\"http:\/\/www.shotinthedark.info\/wp\/?p=35747\">post about the restaurant in Mower County<\/a> that is offering discounts for gun nuts who bring guns into their restaurants.<\/p>\n<p>BERG: \u00a0Yeah. \u00a0That&#8217;s pretty cool.<\/p>\n<p>LIBRELLE: \u00a0I&#8217;m sure there&#8217;ll be a mass shooting there soon.<\/p>\n<p>BERG: \u00a0(<em>shakes head silently, with deep weariness<\/em>)<\/p>\n<p>LIBRELLE: \u00a0What this\u00a0<em>does\u00a0<\/em>mean is that they should raise their minimum wage.<\/p>\n<p>BERG: \u00a0(<em>wearily<\/em>) \u00a0OK, I&#8217;ll bite. \u00a0Why&#8217;s\u00a0<em>that<\/em>?<\/p>\n<p>LIBRELLE: \u00a0Because the owner is giving away money.<\/p>\n<p>BERG: \u00a0Er&#8230;huh?<\/p>\n<p>LIBRELLE: \u00a0 Discounts. \u00a0That&#8217;s money he&#8217;s giving away. \u00a0That means he could afford to increase his staff&#8217;s wages.<\/p>\n<p>BERG: \u00a0 Er, the discount &#8211; leaving aside the extent to which it might be a personal protest statement &#8211; is what&#8217;s called a &#8220;loss leader&#8221;. \u00a0It&#8217;s designed to get people to come out, bring their non-gun-carrying friends &#8211; to get people in the door. \u00a0Once they&#8217;re through the door, that&#8217;s more traffic, more word of mouth, more potential to win over customers that keep coming back and spending more money.<\/p>\n<p>Sort of like when Chipotle has their Free Burrito Day. \u00a0They lose money on that day&#8217;s burritos &#8211; but hopefully create loyal repeat customers who come back later to pay full price.<\/p>\n<p>LIBRELLE: \u00a0Well, if they can do that, they can afford to pay the dish washers and waitresses and counter staff more.<\/p>\n<p>BERG: \u00a0Er, why do you think businesses\u00a0<em>do\u00a0<\/em>that?<\/p>\n<p>LIBRELLE: \u00a0Because they&#8217;re rolling in money at the expense of the worker!<\/p>\n<p>BERG: \u00a0No, it&#8217;s to increase business. \u00a0It&#8217;s called Marketing, and Advertising; spending a little money so that there&#8217;s more business, which in turn brings in more money, which eventually goes into things like paying off investors and turning a profit and expanding and remodeling and buying a new oven and, by the bye, salaries. \u00a0 Because a successful restaurant can afford to give a raise, while an unsuccessful one can&#8217;t even retain workers.<\/p>\n<p>LIBRELLE: \u00a0Giving away the workers&#8217; money in this way is like the Bush Tax Cuts. \u00a0That money is needed.<\/p>\n<p>BERG: \u00a0Government doesn&#8217;t need to advertise or market. \u00a0And even if the money were &#8220;the workers&#8217; money&#8221;, it&#8217;s part of marketing a business, to try to make it successful \u00a0Like spending money on advertising, or on having clean restrooms and unripped seats, or laminated menus, or quality ingredients and attractive preparation and presentation; it&#8217;s about making people come to your business, and then making them want to come back.<\/p>\n<p>But &#8211; and I can&#8217;t stress this enough &#8211; the business&#8217; revenue is not &#8220;the workers&#8217; money&#8221;. \u00a0The person or people who started and run the restaurant &#8211; which provides the jobs for &#8220;the workers&#8221; &#8211; has the job of using that money to the business&#8217; best advantage, to promote and maintain the business. \u00a0Which includes paying salaries.<\/p>\n<p>LIBRELLE: \u00a0It&#8217;s more important that they pay the salaries. \u00a0Without the workers, the owner is nothing.<\/p>\n<p>BERG: \u00a0Er, what now?<\/p>\n<p>LIBRELLE: \u00a0It&#8217;s the workers that make the business. \u00a0Without the workers, there&#8217;d be no business.<\/p>\n<p>BERG: \u00a0I&#8217;m sure that&#8217;s news to every sole-proprietor entrepreneur out there&#8230;<\/p>\n<p>LIBRELLE: \u00a0Look at Bain Capital. \u00a0Mitt Romney didn&#8217;t even show up to work for months at a time. \u00a0And yet the janitors had to show up every day. \u00a0Bain could have prospered without Romney, but not without janitors. \u00a0The janitors deserved the money more than Romney.<\/p>\n<p>BERG: \u00a0(<em>Stands, gobsmacked in stunned silence<\/em>)<\/p>\n<p>LIBRELLE: \u00a0Without those janitors, Bain would have failed.<\/p>\n<p>BERG: \u00a0So you&#8217;re saying that janitors can manage venture capital better than managers can empty trash and sweep floors? \u00a0Or that restaurants would spontaneously form in Mower County without someone to rent a building, set up a kitchen and a counter and some tables and buy some inventory and hire and train some cooks and waiters and dishwashers.<\/p>\n<p>LIBRELLE: \u00a0Of course not.<\/p>\n<p>BERG: \u00a0 OK, then&#8230;<\/p>\n<p>LIBRELLE: \u00a0I&#8217;m saying that without janitors sweeping the floors, the capital would never have been managed. \u00a0Without a dishwasher, there&#8217;d be no restaurant.<\/p>\n<p>LOUDSPEAKER: \u00a0&#8220;Number 36&#8221;<\/p>\n<p>BERG: \u00a0Oh, that&#8217;s my number. \u00a0What&#8217;s yours?<\/p>\n<p>LIBRELLE: \u00a0Oh, I don&#8217;t have one. \u00a0I just love hanging out here.<\/p>\n<p>BERG: \u00a0(<em>shuffling toward the window<\/em>) \u00a0You\u00a0<em>what<\/em>?<\/p>\n<p>LIBRELLE: \u00a0 Yeah. \u00a0It&#8217;s a great lesson on how business should work!<\/p>\n<p>BERG: \u00a0Huh. \u00a0Wow. \u00a0And to think some people say liberals don&#8217;t understand business.<\/p>\n<p>LIBRELLE: \u00a0I know. \u00a0Right?<\/p>\n<p>(<em>And SCENE<\/em>)<\/p>\n<p><!--more--><\/p>\n<p>NOTE: \u00a0People occasionally complain that these mock conversations unfairly make liberals look like ninnies, dolts and incompetents.<\/p>\n<p>But this fake conversation is drawn from a real conversation with a (presumably) real liberal. \u00a0Oh, it&#8217;s embellished; &#8220;fake but accurate&#8221;, as Dan Rather might have said; &#8220;A composite&#8221;, like Barack Obama&#8217;s girlfriends in his autobiography.<\/p>\n<p>But no &#8211; real liberals believe this. \u00a0In other words, some of them make\u00a0<em>themselves\u00a0<\/em>look like ninnies, dolts and incompetents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(SCENE: \u00a0Mitch BERG is standing in the line for car tabs at the Saint Paul Sears with Avery LIBRELLE) LIBRELLE: \u00a0I saw your blog post about the restaurant in Mower County that is offering discounts for gun nuts who bring guns into their restaurants. BERG: \u00a0Yeah. \u00a0That&#8217;s pretty cool. LIBRELLE: \u00a0I&#8217;m sure there&#8217;ll be a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,10,30,69],"tags":[236],"class_list":["post-35851","post","type-post","status-publish","format-standard","hentry","category-economy-and-the-market","category-education","category-liberty","category-socialism","tag-dramatization"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/35851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35851"}],"version-history":[{"count":4,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/35851\/revisions"}],"predecessor-version":[{"id":35855,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/35851\/revisions\/35855"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35851"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}