To: Arby’s Restaurants
\nFrom: Mitch Berg, rare customer
\nRe: Bad Mood<\/p>\n
Dear Arby’s,<\/p>\n
I don’t go to Arby’s much. \u00a0While you have the odd good item on \u00a0your menu – potato cakes are proof God not only exists but loves us – your restaurants are not usually the kind of place I go out of my way to get to.<\/p>\n
But to the extent that it ever was, you’re rapidly blowing it with your current ad campaign, featuring “RB”, the annoying slacker who tags every spot by singing “It’s Good Mood Food”<\/p>\n
It’s one of those notable ad campaigns that started bad – the line “we all look the same way nude” was not something I’d like to associate with fast food, ever – and got worse (the tortoise congo line and the “angry bank robber” bits)…<\/p>\n
….reaching their nauseating nadir, the “Fisherman” spots. Which start out less obnoxiously (and more predictably) than most of the “RB” spots, it’s true – but that just lulls us into a false sense of hope. \u00a0The spots end with “RB” singing “I’m on boat…”, through autotune.<\/p>\n
Annoying? No. \u00a0Justification for a rogue Iranian submariner declaring a unilateral campaign of no-quarter destruction against fishing craft? Yes.<\/p>\n
That is all.<\/p>\n","protected":false},"excerpt":{"rendered":"
To: Arby’s Restaurants From: Mitch Berg, rare customer Re: Bad Mood Dear Arby’s, I don’t go to Arby’s much. \u00a0While you have the odd good item on \u00a0your menu – potato cakes are proof God not only exists but loves us – your restaurants are not usually the kind of place I go out of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[249],"class_list":["post-25785","post","type-post","status-publish","format-standard","hentry","category-geekery","tag-open-letters"],"_links":{"self":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/25785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25785"}],"version-history":[{"count":3,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/25785\/revisions"}],"predecessor-version":[{"id":25789,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=\/wp\/v2\/posts\/25785\/revisions\/25789"}],"wp:attachment":[{"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.shotinthedark.info\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}