To:\u00a0 Program Director, Clear Channel Twin Cities.<\/p>\n
From: Mitch Berg<\/p>\n
Re:\u00a0 Your open position<\/a> :\u00a0 “Job Title:\tMorning Show Host – 100.3 FM”<\/p>\n Dear Madam or Sir:<\/p>\n I’m Mitch Berg.\u00a0 Perhaps you’ve heard of me; I’m one of the guys who completely dominates the all-important weekend political talk market in this town.<\/p>\n I’ve noticed that you are advertising for a new morning guy.<\/p>\n Let’s go through the position, piece by piece:<\/p>\n Employer: Clear Channel Radio \u2013 Minneapolis\/St. Paul, MN<\/p><\/blockquote>\n Ooof.\u00a0 Not a good start.\u00a0 Clear Channel is known to be mercurial and just a little executive-driven.\u00a0 But we can work that out.<\/p>\n Onward:<\/p>\n Job Title: Morning Show Host \u2013 100.3FM News\/Talk 100.3 FM (Minneapolis\/St Paul) is looking for its next great morning host.<\/p><\/blockquote>\n And I’m going to help see to it that you find him or her!<\/p>\n If you think you’ve got what it takes to propel a morning show into instant relevance in a highly competitive market, if you’ve got compelling and unique takes on the news of the day, if you love digging into and ‘owning’ local stories<\/p><\/blockquote>\n Wow.\u00a0 That reads just like yours truly!<\/p>\n if you truly ‘get’ social networking, unique online content, and the value it adds to your show<\/p><\/blockquote>\n As in “writing one of the region’s better-read political blogs, having a decent regional twitter following, and helping put the “social” in the\u00a0 Twin Cities alternative social media<\/a>?<\/p>\n Wow.\u00a0 It’s almost like an engraved invitation!<\/p>\n plus a strong sense of humor to boot<\/p><\/blockquote>\n