I’m Mitch Berg.

I grew up in North Dakota, started in radio when I was 16, moved to the Twin Cities after college, and accidentally stayed in radio ’til I was 29.   The highlight was hosting a weekend overnight talk show, “The Mitch Berg Show”, the only conservative talk show in town, in 1986 and 1987.  I fell in love with being a pundit – just in time to get laid off and not do talk radio again for 17 years.

I spent five years working a tech writer, which – with all due respect to my tech-whirlie friends – bored me half to death.  I taught myself User Experience / Usability, and made a career shift, again, in 1998.  I’ve been in “UX”, mostly happily, ever since.

I started this blog in 2002.  I parlayed that into the “Northern Alliance Radio Network” in 2004, along with my friends Brian Ward, Chad the Elder, Atomizer, JB Doubtless, King Banaian, John Hinderaker, Scott Johnson and Ed Morrissey.  The NARN has evolved over the years – it’s really King, Brad Carlson and me these days – but it’s still my happy place.

I live in Saint Paul, in a very old house with two kids (known on this blog as Bun and Zam), a dog, two cats and seven guitars.