I sometimes “joke” that labeling any of modern society’s more mundane amenities – a garbage truck, a bottle of mustard, a rake, whatever – as “artisanal” will get a premium from the gullible.
And extension of that concept is that if you label it as “Native American”, you will ring up a premium from the most gullible of all, “progressives”.
For example, firefighting:
And, by way of follow-up…:
All due respect to MPR’s finely-honed journalistic chops, but are they referring to setting a “backfire”? One of the most common tactics of wilderness or open-country firefighting?
Or the concept of a “controlled burn”, used throughout the Great Plains to cut down on the fuel loading of a piece of land, to mitigate future fires?